Here at TWF, we love a good disruptive model. Several particularly interesting and relevant ones currently on the rise are in the virtual styling category – whether the styling is a service provided or an opportunity for the users to access their closets and style (and share) themselves using a mobile app.
Here are some of our favorites right now that are shaking up the fash tech world while simultaneously making people look really, really good.
You’ve seen “Clueless,” right? (If you haven’t then please give yourself a comedy time-out and watch it.) In the infamous opening scene , we see “Cher,” played by Alicia Silverstone, go through her virtual closet and dress herself in her “cutest little outfits.” Back in the 90′s, that all seemed so far- off, expensive, and unrealistic. read more »
A re-occuring problem that I encountered during the work week is the heavy overflow of content circling the web. I would read a little bit of this, a little bit of that- and just like that – my work day is over, and I’m left with very little accomplished. So, if you’re anything like me, you might appreciate this list: TWF’s Daily Go-To Websites. read more »
Buyosphere is a fascinating shopping website that both solves the problem of how to find specific items on the web and aims to create those “Ah-ha!” moments that we all cherish. I’ll preface this interview by saying that Buyosphere co-founder (and internet phenom) Tara Hunt is hilarious as well as smart, and was an absolute blast to talk to.
During the interview, she even coined a clever new fashionista term that I’ll share below. read more »
As the digital world expands and the fashion industry’s participation in it begins to explode, it’s inevitable that some approaches will begin to oversaturate the market. A good example of such a model would be flash sales sites. As giant sites such as Gilt Groupe and Rue La La infiltrated the market, other similar sites began to pop up all over the web. That’s the nature of the beast, the nature of evolution – anything once revolutionary will eventually become ordinary.
Another interesting model being employed in the fashion technology arena is the monthly subscription site: read more »
In this edition of our Startups Seven series, we explore newborn company Shoptiques, who are taking their website from new and unknown to large and in-charge.
The concept is simple: Build a platform where locally owned boutiques can easily sell their unique items online. It’s an empowering platform for small business owners, and let’s users around the world have access to the best boutiques from anywhere. read more »