third wave fashion

To Produce or Not To Produce? Thoughts on Doing Your Own Photo Shoots.

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Click, click, flash! E-commerce startups can go in two directions when faced with the decision about how to show merchandise –  produce their own shoots, or use the designer or brand’s stock photos. We believe that whenever possible,  producing your own shoots can contribute success to your startup and here’s why: read more »

Startup Seven: Poshmark Makes Reselling Your Wardrobe Simple & Social

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“We built Poshmark in a way that makes everything appear as simple as possible—just so nobody has to worry about anything.”

Since TWF is a huge fan of the movement toward ease and immediacy, we were obviously intrigued. read more »

This meetup is going to be off the hook.

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Seriously, you guys – be there if you can! For our inaugural Third Wave Fashion meet-up, we’ve partnered with Open Source Fashion and a whole host of other fabulous businesses. The event is being hosted by General Assembly here in NYC, and will include a casual panel and drinks – plus all of the networking that you can possibly handle. It’s next Wednesday, January 18th, and it’s just $10. Sign up here – and be sure to come say hi to the NYC part of the Third Wave Fashion team that night. read more »

Startup Seven: ‘Have to Have’ Redefines Your Wish List

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When our interview with Carla Holtze and Kimberly Skelton (the co-founders of Have to Have) began with a discussion about the need for tax write-offs for clothing, we knew we were going to be fans of these ladies.

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The Best Brands of 2011 and What You Can Learn from Them in 2012

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Back in October, L2 Think Tank released a thoughtful, in-depth analysis of the brands that did the best digitally in 2011. That article was then blown up all over the blogosphere, which got us thinking: How can small companies learn from these big brands? Now TWF is taking an even deeper look into some of these companies (as well as others that deserve mentioning) and seeing what makes them so successful. Other brands and designers: take notes. This is how you dominate digital media in the fashion industry… read more »

2012 For Fashion & Tech Companies

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Smart, creative, unpredictable, energetic, ambitious, passionate, charismatic… the year of the dragon is here!  I’ve summed up what I believe the following year will be like in tech, business, and fashion.  read more »