This Fall 2012 New York Fashion Week paved the way for digital advances in fashion, and we couldn’t be more thrilled. At a time where digital media is becoming more and more common, we were highly anticipating the arrival of NYFW in hopes of seeing some innovative moments whether it be by re-inventing how we watch fashion shows, or interactive projections of reality.
In no particular order, these are our top 5 digital moments during this season’s NYFW:
1- The Milk Made App:
Milk Made created a pretty remarkable mobile & iPad app that tracks your location, the show, and instantaneously uploads images and allows you to take notes of each look- an editor’s dream. We even love that the app comes with a biography and contact info of every designer whose show you have just attended. Want to take share pictures of the looks on Instagram? Have no fear. The app saves all of the shows you attended at Milk Studios and you can take notes whenever you get around to it. What’s the downfall? It only works at shows located at Milk Studios. Now we just need an app that works at Lincoln Center- lets hope they get the memo.
2- KCD Worldwide Invite-Only Online Fashion Show:
(Prabal Gurung was the first to do it!)
KCD invented a solution to a little fashion problem: an invite-only online fashion show. Stylists, celebrities, and editors now can enjoy an exclusive show tailor-made for them from the comfort of their own computers. How sweet is that? Maybe this shout-out will make encourage them to invite us next season? One can hope.
3- Moda Operandi:
The long-awaited website has finally gotten its chance to shine thanks to the arrival of NYFW. If you’re not familiar with Moda Operandi, please get acquianted. It’s the devoted fashionista’s dream website. Moda Operandi allows you to pre-order looks that might not even make it into stores next season, fresh off the runway. Some of the “trunk shows” happening right now include Thakoon, Prabal Gurung, 10 Crosby Derek Lam, and other coveted designers.
4- Norma Kamali:
(Our fabulous team from left to right- Jessica Surbaugh, and Founder of TWF- Liza Kindred)
Fashion week isn’t always about models strutting down the runway. The lovable designer opted for a breakfast presentation at Pier 59 Studios featuring her Fall 2012 collection on one side, and debuting her Kamali Kulture collection on the other a-la 3D. Guests were given cat-eyed 3D frames to watch the quirky videos of models dancing to vintage music. The presentation also featured larger-than-life cut-outs of the models in both collections. That’s some digital overload, and we like it.
5- Barbie’s Dream Closet:
(Me, posing for the cam.)
Barbie never goes out of style, so why wouldn’t she be on the pulse of all things technology? Her dream closet- located just a couple of blocks away from Lincoln Center- was the talk of the town and anybody who’s anybody showed up to try on her clothes. The dream closet featured a couple of designated areas for guests to try on Barbie’s digs through an augmented reality tool. Fancy stuff there, Barbie. Couldn’t make it to her pink palace? Check out her website- Barbiewow.com.
It’s exciting to see that high-fashion designers are keeping up with digital times and that new websites and mobile apps are being built for the sake of fashion week. As we all know, it has taken certain designers quite some time to embrace advances in technology, but we’re hoping that these are all signs of more nifty new things to come.
Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.