More often than not, a soggy and water-logged evening inevitably results in a diminished turnout to an event–especially when said event is set to take place essentially outside. In this case, it may have been a blessing in disguise; the packed house suggested few were deterred by the rain, and instead it contributed a hazy ambiance. Moreover, it was integrated seamlessly–the two rows of dapper, suited-up gentlemen holding giant white umbrellas created a sexy, retro entranceway that only added to the swank and appeal of the evening.
Tuesday night on the High Line, nestled into an area above 16th Street, the fashion industry gathered for an innovative and intricately styled fashion show. The event was part of SUITS & STYLE, a multi-faceted fashion and lifestyle collaboration (brokered by Vanity Fair, purely for promotional purposes) between men’s online retailer MR PORTER (an offshoot of the fabulously popular NET-A-PORTER) and USA Network in celebration of the start of the second season of USA’s hit original series, Suits. All of the looks were Suits-inspired, and curated by the MR PORTER team, resulting in a fusion of uptown/downtown styles: sharply tailored three-piece ensembles, tie clips, and loafers merged with denim Oxfords, scarves, and dark wash jeans rolled at the hem.
The runway was backlit by giant 60′ long LED screens, and the content featured a visually stunning video highlighting the partnership. The alliance is superbly fitting (pun intended); set in Manhattan, Suits focuses on a high-profile law firm–a fast-paced and sophisticated industry, whose characters are knowledgable when it comes to style. According to Mashable, the main character (Harvey Specter, played by swoon-inducing Gabriel Macht) wears only Tom Ford for the entire first season. Suits‘s relation to the sartorial MR PORTER is unquestionably evident, from aesthetics to sensibility.
From the fashion-tech perspective, we were impressed–in addition to the LED runway backdrop, there were custom graphic and lighting installations, as well as Instaprint stations. Take a photo, upload it to Instagram with the hashtag #suitsstyle, and it instantly printed. (Amaze.)
The fashion show was only one aspect of the collaboration: MR PORTER and USA launched a microsite “featuring original editorial content and a customized collection of clothing and accessories for purchase curated by the team at MR PORTER” as well as “original photography, behind-the-scenes footage, and interviews with Suits stars Gabriel Macht and Patrick J. Adams.” Not to mention the “SUITS & STYLE Gallery” pop-up shop, “Suit Yourself” augmented reality mobile app using Aurasma technology (you know we love this), and a special 20-page edition of MR PORTER POST.
Luckily, the gift bag included season one of Suits–you can bet we’ll be checking that out.
*We’ll be exploring this collab in more depth in our upcoming article “7 KickAss Collaborations in Fashion Tech”–don’t miss it!
Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.