Since the announcement of our first ever Demo Day was met with such an awesome response (and the slots filled up so quickly), we’ve scheduled a second one for August! read more »

We’ve hopefully already convinced you why you need a responsive web site, so now it’s time to take some action: design and build your responsive site!

We understand that as a startup entrepreneur, you may need someone else to actually design and build your site. But it’s never a bad idea to understand what goes into the process. Communication with your graphic designer and web developer is key; they need to know exactly what you want the site to look like and how it should function. We’ve made a list of the key steps you should take to make your site fully responsive: read more »

Here’s our roundup of events happening in the fashion tech space during these last few weeks in July!

Keep your eyes peeled for updates on our Facebook, Twitter, and Tumblr for our next TWF event happening in mid-August. read more »

Introducing: TWF’s Founder Flashbacks!

The Founder Flashback series will be a regular feature where we ask founders of fashion tech startups to flash back to the moment when they received that one game-changing piece of advice along their entrepreneurial journeys.

To kick this off, we asked our dear friend Chelsey Bingham, Founder and Creative Director at Wiseling, for her thoughts. read more »

“I don’t know what I have more of: shoes or domain names.”

– Liza Kindred, founder of Third Wave Fashion

Liza’s hilarious quip perfectly describes why we gathered with Open Source Fashion at The Fashion Center last night: to discuss how fashion and tech have become inextricably linked and how to market to your consumer. We had the top marketing experts on hand to answer both Liza’s and the audience’s questions. read more »

We are excited to announce: our first ever Demo Day!

We’re offering the chance for startup entrepreneurs to demo their companies to us.

The truth is: we love you, and we want to hear about your brilliant ideas.

The problem is: we can’t always dedicate an hour for a meeting with every single startup that we want so badly to meet.

Enter: Demo Day! read more »

We are beyond excited over here at TWF.

Tonight at The Fashion Center, we’ll be delving into all the details you need to know for effectively branding your company online, which will be discussed by a rockstar panel of marketing darlings. read more »

“The web’s moved beyond the desktop, and it’s not looking back. The number of devices we’re designing for is growing just as quickly as mobile traffic.”

-Ethan Marcotte

Devices like smart phones and tablets have opened the fashion space to a whole new world of possibilities. Yet, these new tech advances come with some limitations; namely web design on different platforms. read more »

There are many enviable eyes watching certain startups, particularly in the design and fashion space: they seem exciting, set to find sustainable growth, and well-positioned. The inevitable question then becomes, how EXACTLY did they go from an idea to a grown-up company so seamlessly? read more »

On Monday night, New York Pinterest Meetup held their second event at WeWork Labs. The focus for this event was how Pinterest was being used in the fashion/beauty space. It was a star-studded panel with Melissa of Lion’esque Style; Jinna Yang from Grease and Glamour; Yvahn Martin of DJPremium, the sister company of DrJays.com; Karen Moon of Muse Media; Bazaart, a new Pinterest iPad app; ShopToko; Jennifer Talley, Digital Development Editor of Teen Vogue; and Diana Denza, Social Media and Communications Specialist at Erno Laszlo. read more »