third wave fashion

TWF’s Top Picks: 7 Awesome Digital Fashion Contests

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Recently, we’ve seen a huge trend in companies’ use of social media contests to promote their brands and drive more users.

Last month during our kickass digital branding meetup, we asked our panelists from Refinery 29 and Bonobos what they thought about contests in relation to their respective brands.

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Mobile Meetup with TWF

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It’s finally here!

Join us tonight for our mobile-focused meetup. You can RSVP on our meetup page.

Hope to see you tonight!

XO, TWF

Fashion Tech Events Roundup

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As August comes to an end, make sure you’re checking out these last few fashion tech events of the summer. If you haven’t already, make sure you register for our Much Ado About Mobile event tomorrow evening! Hope to see you there. read more »

Content + Commerce: Part One

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Fashion magazines and shopping have always gone hand-in-hand. Throw the internet into the mix, and you can get your style news and trends in one place while shopping with the click of a button.

Welcome to the era of content and commerce. They’re more intertwined than ever, as fashion magazines get into the commerce game and e-commerce sites introduce editorial content. It certainly isn’t the end of magazines; it’s a new beginning.

Here are seven examples of both print and online magazines that have e-commerce features: read more »

Watch-Out Wednesday: Wisemarkit

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Created by Oliver Ripley and Farris Salah, Wisemarkit is an online platform where members can curate their own online boutiques with products from stores and designers they love. The best part: if a user’s recommendation drives sales to the third party vendor, they receive a cut of the revenue. read more »

Meet Combat Gent: For All Your Suiting Needs

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“We know you, dude. We get you. We ARE you.”

This quote from co-founder Vishaal Melwani pretty much sums up why Combat Gent is about to rock the world of menswear.

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TWF’s Demo Day Recap

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We had our first-ever TWF Demo Day last week–and it was a total smash!

We met eight amazing companies, and left the office buzzing from all of the inspiration and innovation. We thought that you, too, should have the opportunity to get to know these companies. So without further adieu, meet the first round of Demo Day:

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Poshmark Introduces Showrooms

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Social shopping marketplace app Poshmark just announced their new feature–Showrooms–and we can’t wait to try it out.

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Watch-Out Wednesday: Best Fashion Friend (BFF)

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Style. Ask. Wear.

Are you someone who mass texts all of your friends your different outfit options when you can’t decide what to wear? Or maybe you’re that person who just wants extra opinions when debating a shoe purchase.

Check out the latest smart phone app Best Fashion Friend. read more »

Fashion Tech Events Roundup

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The last month of summer is upon us. Check out these fabulous fashion tech events occurring in the first half of August! Don’t forget to register for our “Much Ado About Mobile!” meetup on Tuesday, August 21 at the Fashion Center! read more »