Projective Space and Fashion Digital Daily hosted another edition of their Emerging Startup Series last night where we learned about some seriously innovative fashion startups. Each of the presenting companies received valuable feedback from the expert panelists: Philippe von Borries (co-founder of Refinery29), Keegan Vance Forte (Chief of Staff at AOL Ventures), and Steven Alan (fashion designer for Steven Alan).
Here’s what we learned from each demo:
Cloth- presented by co-founders Seth Porges and Wray Serna
Cloth is a virtual closet app for the iPhone where users can snap photos of their favorite outfits which are saved in the app. They can categorize each outfit by Everyday, Work, Event, Evening, or Vacation. Inspired by co-founder Wray’s attempts to save photos of her favorite outfits, Cloth can help you remember what you’ve worn the most, what you’ve worn the least (and should donate), and what goes well together. Cloth recently partnered with Wunderground so that the app can recommend outfits based on the weather conditions. Now that’s smart!
Bazaart- presented by co-founder Stas Goferman
Remember when you would cut your favorite images from fashion mags and make a collage? Well, put down the scissors and glue; “collage-ing” has gone digital! Combining the words Bazaar and Art, the just-launched iPad app, Bazaart, lets users create shoppable mood boards from their favorite pins on Pinterest. Starting today, they partnered with Lion’esque Style for the Bazaart-Lion’esque Style Fiercest Pin Remix Competition. Check it out to win some Lion’esque prizes.
Swaag- presented by co-founder Peter Chun
Swaag is a social street style sharing app for the iPhone. When you upload an image of your outfit to Swaag, you can tag the brands you are wearing directly on the image. As you scroll through the community images, you can award other users with style badges, like “hipster,” “dapper,” or “trend alert.” Another feature is Battle, where you can upload your images and battle with other users over which image has the most “Swaag.”
Olapic- presented by co-founder Jose de Cabo
Olapic is a social photo crowdsourcing service for brands. It allows brands to display community photos on their sites and Facebook fan pages using hashtags. Olapic recently partnered with Free People for their Customer Street Style feature. Customers can upload a photo of themselves wearing FP denim, tag it with #MyFPDenim, and possibly be featured on the site. Olapic is also used by brands like Nikon, Mashable, and Condé Nast.
Stylyt- presented by co-founder Nina Cherny
Ever found that almost-perfect handbag, but it doesn’t come in that color you love? Stylyt lets you design the perfect product from existing silhouettes. You can click-and-drag your own colors and fabrics to make the perfect item. Then, your item is uploaded to the site and whichever design has the most votes is put into production. Stylyt has a partnership with Rebecca Minkoff and will have more partnerships once they have their public launch.
If you couldn’t make it to hear the panel’s advice, here are the key notes that can help you with your fashion tech startup:
Philippe von Borries sees a new connection in commerce that startups can capitalize on: “Shopping and art is huge right now,” he said.
Keegan Vance Forte gave some advice on pitching to investors or presenting demos: “Use concrete numbers, not ‘many’ or ‘lots,” she said.
Steven Alan reminded everyone how important brand partnerships are to an emerging startup–as long they are mutually beneficial.
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Image by TWF’s Graphic Design & Visual Media Intern Paige Hogan.