The Best of NYFW Events

The Best of NYFW Events

With NYFW officially over, and the excitement winding down, we thought we would take a few minutes to recap some of our favorite events from the week.

Proenza Schouler Show

Day 7 of NYFW brought great excitement with the presentation of Proenza Schouler’s Spring 2013 line. With bright prints, perforated leather, studs, and printed chiffon, designers Jack McCollough and Lazaro Hernandez covered it all. Not only were the designs beautiful and unique, but digitally inspired as well, with image fragments built into the fabrics. The Los Angeles Times called the show “mind-blowingly cool,” noting that the “colors and textures flew by like so many pixels in our visually overloaded digital world.”

Oscar de la Renta Backstage Live Stream

In addition to showing his Spring/Summer 2013 looks on the runway, Oscar de la Renta allowed cameras behind the curtain pre-show to give an inside look. Those that didn’t have backstage passes or haven’t seen the footage yet, check out the behind-the-scenes footage on his website.

Marc Jacobs Live Stream

In another live streaming event, Leandra Medine of Man Repeller hosted a pre-show for fans before the Marc Jacobs show. Both the blogger and the designer took to social media to promote the event, releasing imaging and wording that included both the brand’s and blogger’s branded messaging.

Alexander Wang Afterparty

Sponsored by Belvedere, the MADE for Alexander Wang afterparty brought a wide range of party goers, from top models and designers, to DJs and actors. Mr. Wang himself rocked the Emigrant Bank Building with a performance by Busta Rhymes, followed by the South African group, Die Antwoord. The evening was made more eventful when Milk Studios‘ founder Mazdack Rassi was punched in the face by another guest.

Lady Gaga at the Guggenheim

Thursday night, the who’s who of fashion showed up to the Guggenheim for the launch of Lady Gaga’s fragrance, Fame. Everyone from Lindsay Lohan to Alexander Wang and Yoko Ono were in attendance at the black-tie masquarade party to see Lady Gaga perform. From sleeping inside a giant bottle of perfume in the center of the museum, to later slipping back inside the perfume bottle to get her head shaved by a man in a tuxedo, Lady Gaga did not disappoint. As if that wasn’t enough, Gaga also got a tattoo in front of the crowd, all of which was streamed live on the star’s website for the world to see.

Cole Haan’s #DontGoHome Party

Cole Haan used the excitement of Fashion Week to kick off the social media and event-based “Don’t Go Home” campaign for the brand’s Chelsea pumps–the highlight of the campaign being a late-night fête at Don Hill’s. The Icky Blossoms rocked the venue followed by DJ Chelsea Leyland, before the party was shut down by cops at 1 a.m. due to noise complaints.

Opening Ceremony’s 10 Year Party [Sponsored by Svedka]

Earlier in the week, Webster Hall hosted the 10-year anniversary party for Opening Ceremony, with a performance by Lil Kim. The huge venue was tranformed into seven of the coolest and most iconic NYC clubs of the last decade. Paris Hilton and Chloe Sevigny, amongst many other notable guests, partied the night away, sipping Svedka cocktails and reliving the best of the 90’s and 00’s.

Brian Atwood’s First NYC Store & Ad Campaign Launch

The famous shoe designer helped to kick off the Fashion Week festivities with a dinner for the opening of his flagship store, located in NYC, as well as the launch of the new Brian Atwood ad campaign. Stars dined at the Four Seasons, and kept the party rolling to the Electric Room at the Dream Downtown. Dinner included a raw bar and signature cocktails like “The Sex is in the Heel” and “The Atwood,” all featuring DeLeon Tequila.

Betsey Johnson Show

This list wouldn’t be complete without mention of the always-over-the-top Fashion Week presentation by the one and only Betsey Johnson. Not only was the venue filled to capacity a half hour before the show even started, but an NYC Fire Marshal also made an appearance, turning guests and fans away. Once the show was underway, it was nothing less than a party. Models walked the runway wearing scuba masks and carrying blow-up rafts and balloons, while Cyndi Lauper belted out classics live for the crowd, including the ever-fitting “Girls Just Wanna Have Fun.” The 70-year old designer closed out the show by cartwheeling down the runway and sliding into a split.

Kellie Friedman was a Research & Editorial Intern for TWF.

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave.  Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.

Images via Fashionista, IFB, &, well, Fashionista. (We heart Fashionista.)

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