We love NYFW like the rest of them, but what really tickles our fancy is when we see digital components hit the runway (and more).
Here are our favorite digital moments of NYFW!
DVF + Google Glass
NYC-based designer DVF partnered with Google Glass to create a documentary called “DVF [Through Glass].”
The glasses act similarly to a smartphone, consisting of a small camera which allows wearers to film and photograph their viewpoint while interacting with the world digitally.
The reason for this collaboration was to capture all the behind-the-scenes action that happens leading up to Fashion Week. DVF, along with her team and some models, have been spotted sporting the glasses in order to gather as much documentation as possible. The outcome; a documentary entitled “DVF [Through Glass]” and it can be watched here.
Lyst + Google+
Google’s at it again, and this time with one of our favorite discovery platforms, Lyst. Lyst and Google + partnered to promote “Google hangouts” (sort of like Skype, but way cooler) where several lucky women got to go backstage and “hangout” with designers Rebecca Minkoff + Tibi, their lead makeup + hair stylists, and major fashion editors during Mercedes Benz Fashion Week.
I was graciously invited to “hangout” backstage with Rebecca Minkoff moments before her big show (yay!). We got to ask her questions about her collection, talk hair + makeup with the stylists, and discuss trends with Eva Chen, Beauty Director of Teen Vogue. It was so fun, and I conveniently never had to leave the office to beat the NYFW crowds (not that I mind that, either!) Check out the conversation that we had with Rebecca Minkoff last week here–during which I innocently ask the makeup director to mention brands he likes other than the sponsor (whoops!).
Faces of NYFW
If you’re anything like us (and we have a feeling you are) then you love scrolling through endless amounts of fashion week photos, whether it’s backstage or on the runway. Thanks to Faces of NYFW, you can now browse a curated selection of the best photos taken, hands down. Accessing real-life data thanks to Twitter, Tumblr, and Instagram’s APIs, the platform selects the absolute best images and videos taken during NYFW, from backstage, to runway, to parties, to Ryan Lochte doing “the duck face” with Tyra Banks. Yes, that happened.
Last season, over 80,000 images were reported as tagged. FONYFW narrowed it down to a little over 5,000 quality images and videos, all in one sexy platform. The startup has no signs of slowing down, forming partnerships with Manhattan Magazine, Caravan Stylist Studios, and more undisclosed brands. We’re excited to see how they put their tech-savvy platform to use.
For a more in-depth read about FONYFW, check out their feature on Fashionotes.
Cyndi Ramirez is TWF’s Brand & Business Manager.