Watch Out Wednesday: A.MOET

TWF:  What inspired you to start A.MOET?  

Well they say businesses get started from your own need or the needs of those around you.  If I really think about it, I have always been in the market for that go-to garment that could serve a multitude of needs without a second thought, knowing that it would look and feel effortlessly chic in any occasion.  When I started to think more about it, I saw there was a general void in utility garments also incorporating stylish elements and this got the wheels turning.  A robe could be thrown on easily and accomplish what I was looking for and yet, there was namely two choices: giant frumpy terry cloth or silky slip-off-of-you lingerie, neither of which could satisfy a surprise ring of the doorbell and make you feel stylish and appropriate for whoever may be knocking!  So I plunged into doing a total overhaul on what has heretofore been known as the classic robe.  Everything from refining and redesigning its shape, to adding digital prints and new stylistic features, to sourcing the optimal fabric composition- all while keeping a foundation of functionality so it was more than beautiful but actually useful to the modern woman.  Essentially I’ve spent the last year fusing the utility of a towel with the style and fit of a wrap dress to take a woman from the shower to the corner store and anywhere her soul may wander in between!

As this is only the beginning of our collection, stay tuned for more ‘beautility’ products in the loungewear, travel and resort category.

I’d say the hardest obstacle to date has been traversing the garment district and fashion manufacturing landscape in the US in order to build out our manufacturing chain from the ground up on American soil.  But we’ve managed to do and are very proud to be “American born and bred!”

As for my favorite part, it’s actually hard to pick as this has been the most challenging and rewarding journey of my life to date.  But if I had to narrow it down, I’d say perhaps writing this article from the comfort of my own robe knowing that I’ve put a product out into the world that adds a little bit of leisure back into busy women’s lives or checking in at my manufacturer because they’re always playing latin music and I get to feel like I’m back in Miami or Brazil!