After watching the fashion blogger and influencer movement grow over the past few years, Spain natives Álvaro Jiménez and David Martín decided to pack up their lives in Europe and move to New York City to create a platform for bloggers to monazite their knowledge. Notorious, set to launch mid-January 2013, aims to bring the personal shopper experience to users’ pockets through a marketplace where they can ask their favorite bloggers, “it girls,” and other fashion influencers for personal styling guidance in real time.
Third Wave Fashion has been lucky enough to work with the men behind Notorious and asked them a few questions of our own.
1. What inspired you to start Notorious?
We realized that there are an increasing number of fashion bloggers and other influencers who, despite having lots of eyeballs following them, currently lack the appropriate tools to engage deeper with those followers through direct, personalized interactions.
We believe one of the main missions of technology is to facilitate communication, and that’s exactly what Notorious is all about – allowing anyone to get in touch with fashion influencers they look up to and obtain curated fashion advice.
2. What value does Notorious have that makes it stand out against other fashion tech companies?
In contrast to most fashion tech companies, Notorious focuses on the relation between fashion influencers and their followers. It is the first mobile app that allows users to request personalized styling advice to their favorite fashion bloggers, “it girls,” personal shoppers, etc. It’s a great way for users to validate their style, to discover superb new looks and new fashion stylers to follow, and to make better shopping decisions, saving time and money in the process.
Besides requesting personalized advice, Notorious also allows users to follow the stylers of their choosing in order to receive curated push recommendations from them, according to the users tastes.
From the styler’s point of view, the value proposition is also very clear since it allows them to use their knowledge and their influence in order to generate an additional source of income.
Notorious also sets itself apart from other fashion tech companies because of its more private approach. Notorious is not a social network, but rather a place where anyone can seek personal, private styling services.
3. What has been the hardest obstacle for you in the process of building the company? What has been your favorite part?
The hardest obstacle has probably been deciding to move to NYC and launch our company here, since we came from Europe and that meant starting nearly from scratch.
The best thing has definitely been moving to NYC in order to launch our company here! It is the epicenter of fashion-tech, and the perfect place to start a project like Notorious.