It’s the final countdown- the last few days that everyone’s running around taking care of all of their holiday shopping needs. Entrepreneurs, take note: there are many exciting new ways that consumers will be shopping this season, and this is just the tip of the iceberg. This holiday season we want to encourage our tech-savvy readers to put the traditional shopping aside and shop the way of the future.
Here’s seven new ways consumers will be shopping this holiday season:
Shop Celebrity-Curated Gifts
If you have someone on your holiday list that is constantly reading US Weekly and People Magazine, look no further than Open Sky. Open Sky allows you to choose your shopping experience based on your interests then matches you with dozens of celebrity insiders such as Cynthia Rowley, Bobby Flay, and Martha Stewart, allowing you access products they covet and love. Didn’t see a celebrity that your giftee would like on OpenSky? Then try any of the mints: StyleMint, ShoeMint, HomeMint, JewelMint. It’s a slice of celebrity heaven.
Shop Fashion Videos
Who says you can’t have some fun of your own while shopping for others? Feast your eyes on some of the coolest shopping videos while doing your holiday shopping. Some of our favorites? Check out Juicy Couture’s shoppable video produced by Terry Richardson and these hilarious short films by Target featuring celebrities Kristin Bell and Nia Long.
Shop “Real People” Style
Ever wanted to see what that NastyGal top on looks like on a real person? Well, thanks to new technologies now you can. Enter Olapic, one of the first-ever companies to take user generated content and make it shoppable (and a client of ours). No models need apply; this is all about shopping the look off of real fans of the brand. Check out their latest campaigns with Free People, and most recently with Nasty Gal.
Shop The Essentials In One Place
Do you have someone on your shopping list that always says, “Ugh, I keep running out of socks!” or “I can’t ever remember to buy shaving cream”? Then make them smile by subscribing them to Manpacks (for men) or MoonTango (for women). Both startups focus on getting the essentials to you in as easy as 1-2-3. Our personal favorite? Try shopping Manpacks giftpack; they’ll even help sort out what kind of fella you’re shopping for such as “The CEO,” “The Gym Rat,” or “The Playboy.”
Shop the Socially Conscious Way
The holidays are all about giving back, so what better way to shop than through a company that gives back to people in need? Roozt‘s mission is to provide the world with fashion-forward brands that have integrated a cause into their business model. And if you’re looking to shop for that little guy/girl in your life, then Schoolbags For Kids is our top choice. This charming startup promises that for every backpack sold, one will go out to a child in need.
Shop at the Mall… From Your iPad
Looking to shop everyone on your list all under one roof? Then these virtual malls are right up your alley: Buyou and Flit provide you with an easy-to-navigate way to shop different online stores all in place, allowing you to shop everyone’s holiday gifts without ever needing to leave the app.
Shop the Personal Shopper Way
If you’re reading this, there’s a good chance you’re pressed for time and genuinely need a little bit of help. Why not let the pros shop for you? Cakestyle and Trunk Club both guarantee a custom personal shopping experience in just a few short steps. We’re especially enjoying Keaton Row’s “gift of style” special, giving you the chance to gift your loved-one a real life stylist who will create lookbooks, shop their style, and ship the items directly to them, even letting them return whatever they don’t love.
It’s safe to say that online shopping is no longer a game of “add to cart and buy now.” There are many innovative ways to browse fashion and get inspired to spend some of your hard-earned money. It’ll be exciting to see how these new methods of shopping do during the holiday season, and we hope to have encouraged you to explore the future of shopping. Happy Holidays, everybody!
Cyndi Ramirez is Third Wave Fashion’s Brand & Business Development Manager. Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.
The image is from GottaBeMobile.