Following the release of the first iPad in 2010, coworkers at the start up “LoftCity” came up with the idea for an interactive fashion and art magazine. The Unlimited Magazine, available in the iTunes App store, is dedicated to the limitless possibilities of interactive publishing. The Unlimited Magazine is a platform for both well-known and emerging artists, web developers, fashion designers, art directors, and image-makers to experiment with digital media, while charting new territories in their relationship with their viewers, readers and audiences.
Watch a demo of the latest Unlimited Mag issue here; it is 60 amazing and intriguing seconds of digital media.
Impressed with their digital platform, Third Wave Fashion sat down with The Unlimited Magazine team and asked them a few questions of our own.
TWF: What inspired you to start Unlimited Mag?
UM: First thing that comes to mind is the first iPad release in 2010. We come from creative fields centered in photography and film so the print magazine format is something that we always were a part of.
Our digital journey started a few years back. We were a part of a global start up called “LoftCity” where we built a tech platform for filmmakers and artist to connect and share ideas. When the iPad came out it brought something new to the table that desktop computers were short of: interactivity and mobility. You could touch, move, record, play video/sound, etc. and all of that in this conveniently-sized device. That inspired us to make something new. We started to see major print magazines create digital versions of their product, specifically for the iPad, and saw an opportunity to mix the medias that we love while collaborating with talented people worldwide.
TWF: What value does Unlimited Mag have that makes it stand out against other fashion tech companies?
UM: We are here to entertain and inspire artists, fashion people, techies, and anyone that owns an iPhone or iPad who would like to get a glimpse into the future of publishing. What we think makes us stand out is the fact that interactive fashion and interactive publishing is a new territory; and our job is to bring that exciting vision to the table.
TWF: What has been the hardest obstacle for you in the process of building the company? What has been your favorite part?
UM: I think that the biggest obstacle we’ve faced is educating advertisers on this new opportunity. Change is always hard for the advertiser and even if digital publishing shows amazing results in brand interaction and innovation, it’s still hard for them to adapt and make that change.
Our favorite part is how much fun we’re having working with all these amazing artists and talent! It’s been incredible.