With 90 million active users per month, 40 million photos per day, and 8,500 likes per second, Instagram is quickly becoming one of the most used social media channels in the world. Users are uploading pictures of their purchases, outfits, and fashion finds all the time. So, shouldn’t retailers, brands and publishers be using this new technology to their advantage? The team at Olapic (our clients) thinks so, and we couldn’t agree more. And if you attended the Hearst meetup last night, co-hosted by yours truly, you’ll know that we’re not the only ones who love what they do. Brand Strategist Samantha Lim declared them as one of her favorite startups at the moment.
Founded by Columbia Business School friends Pau Sabria, Luis Sanz and Jose de Cabo, Olapic is a social, photo crowdsourcing service that is making all this possible. The company provides e-commerce sites, brands and publishers with the tools to collect photos from their users, engage their customers and support a community built on photo sharing. Olapic not only helps companies leverage the power of Instagram, but other photo sharing sites such as Facebook and Twitter, as well. Since their launch in 2010, Olapic has grown their customer base to include clients such as the New York Giants, Lululemon, Free People, NastyGal, just to name a few.
TWF sat our clients down to get more details on the company, their plans, and the start up process.