While shopping for your wedding dress can be extremely exciting and a dream come true, the costs that come along with every detail are often daunting. From the veil to the rhinestoned belt that “makes” the dress and the perfect clutch for the evening, it can be quite costly. That’s where Happily Ever BorroWED comes in. Founded by Brittany Haas, Happily Ever BorroWED is an online wedding shop that rents designer bridal accessories at a fraction of the retail price. They partner with top bridal designers to curate a unique collection of accessories that will make any woman’s special day that much more special. When the wedding is over, you return the item, and they take care of the cleaning. Easy!
TWF reached out to Brittany and the team at Happily Ever BorroWED to ask a few questions of our own.
TWF: What inspired you to start Happily Ever BorroWED?
BH: There are other companies doing rental attire (Bag Borrow or Steal, Rent the Runway, etc.), but Happily Ever BorroWED is committed to the bridal industry. Bridal designers and vendors stand apart from the rest of the fashion world. Fortunately, we have exclusive relationships with many of top designers, so our brides can take advantage of that exclusivity. We understand that brides don’t go to normal retailers for their gown or accessories, they go to specialized boutiques. Therefore, it is important to us to maintain that bridal shop aesthetic online. We plan on expanding into other special occasions (proms, Sweet 16’s, Bat Mitzvahs) and will analyze trends and specific brand-appropriate partners for those genres. We want our collection and assortment to be very special, and of course, luxurious.
TWF: What has been the hardest obstacle for you in the process of building the company? What has been your favorite part?