Yesterday we had the pleasure of attending the WIM Accelerator Founder’s Breakfast with guest speaker Hilary Mason. It was jam-packed with great food, good coffee, and most importantly, a community of tech lovers from all walks of life.
The team at WIM brought Hilary in because she’s a tech enthusiast herself and a firm believer in bringing different people into the tech game and nurturing fledgling tech talent. On the bio page of her site, Hilary will tell you that she’s the Chief Scientist at bitly, co-organizer at DataGotham, Co-founder of HackNY, and a member of NYCResistor. And while all those titles are quite impressive when mentioned separately, imagine for a moment them co-existing within one person. Well, they do and we have to admit, she’s awesome. She’s well-spoken (and encourages you to be as well), she’s tenacious, she’s funny, super smart, loves beautiful things, respects fashion, and loves data… and we mean love!
Here are some of the things we enjoyed most from her talk: read more »
There comes a point when you look at your closet and think, “step up your wardrobe, it’s time for a change!” Maybe you are making a move to a different climate, or transitioning from college to the work place, but you know it’s time to start building a more sophisticated and well-rounded closet. That’s what inspired Co-founders of Popbasic, Madeline Veenstra and Coen Hyde, to launch the first-ever micro collection e-commerce site.
With a mix of basics and on-trend items, Popbasic creates personally curated three-piece collections that are shipped to customers worldwide. The best part: no subscription is required. The micro collections range from $50 to $100 and are available until stock runs out. But you might want to rush, Popbasic’s beta micro collection sold out in just ten days! We’re not kidding.
We had to know more, so we asked Madeline a couple of questions of our own. Here’s what she had to say: read more »
On April 22nd Third Wave Fashion will be collaborating with Women Innovate Mobile and New York Tech Women for an event we’re calling “Behind the Pitch”. At this event entrepreneurs will have a chance to pitch their startups and ventures in front of a who’s who of investors from companies that include AOL, Comcast, Gen Y and many more. This event will touch on market insights and connect some already awesome people with experts in funding and financial capital.
Want to know more? We have all the details here, plus an insider’s pre-event interview the Founder of Women Innovate Mobile, Kelly Hoey. read more »
I find myself reading posts such as, “What makes a good social media manager?” or “Skills of successful social media marketers” and see that the traits mentioned are very similar to those of bloggers. I’ve managed my personal blog for nearly 4 years as well as contributed to other sites. Since then, I’ve made the segway from blogger to freelance social media consultant– and I definitely feel that managing my own blog has helped prepare me and make me a better social media manager.
The Oscars. It’s like Hollywood meets fashion with all the attention of The Big Game. That, honestly, has to be the best correlation for the event considering that ABC was able to sell 30-second spots for the cost of about $1.75million. Regardless of all that business coming in for ads, last night was particularly charged and stood out with beautiful fashion, beautiful people, amazing movies, a couple of spills (sorry, Jennifer Lawrence…you recovered beautifully though) and heightened emotion, and with all the social and digital engagement that we saw taking place, you didn’t even need to turn on your TV to follow the highlights! (And boy were there highlights!)
Last night was our first ever event in partnership with Social Media Week that focused on how fashion brands are driving sales through social engagement. We had an amazing turnout and were humbled by the incredible feedback– some even called it “the ultimate #fashiontech” event for Social Media Week! (Thanks @IWoreThis.) Here’s a recap of the discussion, what topics were touched on and what we can anticipate for social media’s and brand sales moving forward.
It goes without saying that subscription-based, “monthly” business models have become quite popular. From Birchbox to ShoeMint, to JackThreads, it seems like everyone is offering a membership platform for avid shoppers. So when we came across Los Angeles-based startup, Chic Peek, we were excited to see that it was more than just another monthly subscription business.
Founded by former marketing executive, Sasan Mirtorabi, Chic Peek offers members one piece of unique jewelry per month, along with detailed trend reports, giveaways and a top-tier referral program. Focused on bringing customers the “best possible product or service at the lowest possible price,” Susan is making high-end brand jewelry affordable and personal for the average fashion enthusiast. What makes Chic Peek even better is that you are not required to join. Yes, membership comes with great perks, such as free shipping and access to an in-house stylist, but customers can simply shop for affordable jewelry without a monthly commitment.
Excited by this business model and its determination to offer the best possible product at the lowest possible price, TWF reached out to Sasan, the Founder of Chic Peek, to ask him some questions of our own.
In real life, everyone wants to be liked; on the Internet, brands want to be “liked.”
With social media ingrained into the everyday lifestyle of the average consumer, it is obviously a wise decision to want to take advantage of this communication channel. How do you, then, as the biggest investor in your own company, leverage social media effectively—and how do you keep track of your progress and efforts?
It’s simple: just like how you would approach any business decision, it takes some strategic planning. read more »
These days we’re seeing that it isn’t enough for big fashion brands to create a collection, cast top models, and have them strut down the runway. It also isn’t enough for fashion blogs to simply report on trends and street style. People want more. Increasingly, we’re noticing a demand for digital, innovative coverage. To satisfy this need, more and more traditional fashion labels are putting a spin on fashion reporting by emphasizing the digital developments. This year brands are stepping their tech game up and are coming up with clever, new ways to engage fashion week enthusiasts in and out of the tents. And we like it. Case and point: Kenneth Cole, Burberry, Topshop, Carolina Herrera, Moncler, just to name a few.
Here’s some of the digital highlights we loved during NYFW and what we’ve seen thus far at LFW. read more »
It’s February 18th and you know what that means! That’s right, it’s Social Media Week.
We’re geared up and ready to go for the next 5 social innovation and information packed days, and we couldn’t resist getting in on the fun. So, this Thursday we will be hosting an event at LIM College on Fashion + Social Media: How Brands Are Driving Sales. Be sure you come by and check it out!
In the meantime, here’s our list of 5 of the hottest, most disruptive events happening this week. read more »