There’s nothing more exciting – and exhausting – for a fashionista than fashion week (or month if you’re a sought-after editor, blogger, or buyer that has to attend every show under the sun). As things kick off here in NYC, we thought it’d be a good idea to share some predictions that we believe (and already know) will happen this #NYFW.
Now, as many of you know, we don’t report on fashion trends per se, but we are all about predicting what digital trends — especially the ones we see emerging as the models strut down the runway. Here are just a few that we predict will be happening during NYFW Fall 2013.
Live Streaming For All
The days of fashion shows being “exclusive” are long gone and we can finally thank Mercedes Benz Fashion Week and KCD for leveling the viewing playing field through digital. Not only are editors, buyers, and other front row staples exhausted by day 2, they just can’t squeeze everything in even if they wanted to — running around NYC in stilettos is not all it’s cracked up to be. Luckily, everyone can now watch the shows from the comfort of their own desk, couch, bed — wherever it is they like to get their fashion fix.
TELFAR Democratizes His Collection
Perhaps one of the most buzz-worthy collections of the season might have to go to TELFAR, by Telfar Clemens. This is how it works: people were invited to style the blank TELFAR garments on mannequins by using the features of an interactive game designed by Alan Schaffer. Then, participants would submit their looks for runway consideration, which were ultimately chosen by Telfar and DIS. The rest is history. Winners were announced via Telfar’s Facebook and will be seen on the runway in the days to come.
Vine App Will Thrive During NYFW
The hottest new social sharing app to come out since Instagram, Vine App is quickly garnering the interest of brands such as Gap, Urban Outfitters, and DKNY. Bloggers such as The Man Repeller, and Eat Sleep Wear have already started Vine’ing during yesterday’s pre-fashion week shows. If this is any indicator of how we’re going to be following along with NYFW, then count us in. Instagram is so last season.
We’re seriously in love with hackathons these days thanks to both the Decoded Fashion Hackathon & Hearst Fashion Hack, and luckily for us the fun isn’t over until Feb. 14. That’s right, Decoded Fashion Hack is rounding out its event in the tents! The 5 finalists — which include 42, The Coveted, Avant Garde, Fashion Dashboard, and Swatchit — will be pitching their startups on stage during NYFW and the winner of the $10,000 prize will be announced that same day. No pressure, guys. Missed the Decoded event? Keep an eye out on this weekend’s Hearst’s by following the hashtag #HearstFashionHack.
Faces of NYFW
While we’ve mentioned these guys before, we think it’s imperative we bring them up again. FONYFW is your go-to for all images and videos shared by the best-of-the-best during NYFW. It’s a curated, live feed of shared content across multiple platforms; no need to search hashtags and be disappointed with images that are so clearly not fashion week photos. (And look here, we even made it onto the platform!)
Another buzzed about fashion week topic was the fact that many designers were, in fact, not even showing at all during fashion week. We expect to see the stretch of models parading the subways looking lost with their portfolios through to March, which is when many brands will show their Fall 2013 collection. But we have to be honest, we don’t really mind.
Cyndi Ramirez is Third Wave Fashion’s Brand & Business Development Manager. Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.