Watch Out Wednesday SXSW Style: ShopLocket

Watch Out Wednesday SXSW Style: ShopLocket

From eBay to Poshmark, platforms that allow users to sell goods online are nothing new.  But a platform that makes it easier than ever, and offers a way for merchants to combine both digital and physical goods? That’s something we hadn’t heard of until we came across ShopLocket. The Toronto-based startup is helping to decentralize online sales, making selling anything online as easy as embedding a YouTube video. No storefront, no upfront fees, no risk — how easy and effective!
The idea of Digital Media Consultant, Katherine Hague, ShopLocket launched in 2012 after she ran into a problem selling items online. Katherine joined forces with her friend and tech genius, Andrew Louis, to build what is ShopLocket today.
When we heard Katherine would be at SXSW, we couldn’t help but reach out to her to get the inside scoop on ShopLocket.
TWF: What inspired you to start ShopLocket? 

After graduating from university, I was looking for a way to sell t-shirts for my consulting business. I had been doing some Shopify theme development and despite knowing a lot of the solutions available to help sellers set up online stores, I couldn’t find an easy solution to sell a product from an existing website, blog, or Facebook page. ShopLocket now solves this problem by offering a platform that lets anyone sell anything from any existing website in minutes.

TWF: What value does ShopLocket have compared to other companies in the fashion tech space?

The main advantage to using ShopLocket is not being tied down to a single website. With many other e-commerce solutions, you need to use someone else’s software to do everything from developing the website to blogging. With ShopLocket, you’re able to easily integrate it into any existing website by pasting in a couple lines of code.

On top of that, you’re given many different styles to choose from so that they’ll look professional on any website, and there’s even mobile optimized checkout so that your customers can buy from anywhere they want.

TWF: What has been the hardest obstacle for you in starting ShopLocket? What has been your favorite part?

There are a lot of highs and lows that comes along with doing a startup. For me, that’s both the hardest obstacle and my favourite part. In the early days of starting a company there are a lot of challenges: finding your first users, trying to raise funding, trying to hire the best people. And when you are through the first set of challenges, there is a whole new set to tackle. It’s always important to keep perspective and celebrate your wins. The highs are high and the lows are low. It’s a bit of a roller coaster but that’s what makes it interesting. I’d have it absolutely no other way.

TWF: What is your involvement at SXSW? Is this your first year participating?

This year I’ll be attending the event, but we’ll also be hosting a brunch on Saturday March 9th on the patio attached to the North of 41 Lounge. The brunch will be a chance to have some drinks, appetizers and network with some really smart and creative people. There will also be a cotton candy machine — because, why not?

This is actually my second year attending SXSW. I attended last year and had such an amazing time and met so many great people. This will be my first time at SXSW now that ShopLocket is really in full swing, so I’m excited to show off our progress and meet lots of new people.

TWF: What are you most looking forward to at SXSW? 

More than anything it’s the people that I’m most looking forward to  — they’re what make SXSW worth going to. I can’t think of another event where you can meet so many smart and talented people in a such a short period of time.//

Check out Katherine and the ShopLocket team at SXSW this weekend, where they will be hosting a VIB (Very Important Brunch).

Follow @shoplocket for the latest on what they’ll be doing at SXSW and beyond.

Kellie Friedman was a Research & Editorial Intern for TWF. Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave.  Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.

Image via ShopLocket.

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