Recently, Entrepreneur Magazine approached Third Wave Fashion wanting to know everything that’s going on in the fashion tech space. We helped organize and bring up a number of New York City-based high powered startups to the table to give Entrepreneur a taste of everything the colorful and talent-driven online commerce scene has to offer.
The first of the Entrepreneur Project Grow video series is entitled “Unveiling Fashion’s Latest Trend: Technology.” With $1.6B invested in fashion tech companies in 2012, the industry is growing at unprecedented rates. Our founder, Liza Kindred, sat down with Entrepreneur to give some insight into why the space has so much interest around it, especially now. She noted that the area is still open and there is plenty of room for growth, a feature drawing investors in from around the globe. Furthermore, after finance, fashion in the second biggest industry in New York City. The funding going into fashion tech business robustly backs this up.
The second video of the series, “Startups Give Fashion a Tech Makeover”, features notable players in fashion tech who work at a coworking space cofounded by James Wahba, also a cofounder of The Future of Fashion series. The site, Projective Space in the Lower East Side, is where these entrepreneurs call home. Amanda Graber, co-founder of Notorious (a Third Wave Fashion client), explained how her mobile app works to connect consumers willing to spend money to get advice from stylists and influencers they trust.
Rishi Prabhu, a founder of Bespoke Post, works to make shopping easier for men. This subscription lifestyle retailer sends members a specially themed monthly box that helps guys discover the latest products they need and love. Jose de Cabo of Olapic (another one of our clients) also discussed how his company makes consumer-generated social content shoppable for retailers.
The last video of the Entrepreneur Magazine fashion tech series is “Tips For Starting A Fashion Tech Business”. With digital beginning to bridge fashion and print, entrepreneurs from Notorious, Bespoke Post, and Olapic, discuss ways to glean success from a competitive but highly rewarding industry.
With so many entrepreneurs entering the fashion tech arena, we look forward to more exciting ideas that will undoubtedly enrich our lives, linking us up with the products and services we truly value and want. Thanks to Entrepreneur Magazine for focusing on our industry!
Melissa Sulewski is Assistant to the CEO at TWF. Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.