We have all seen for ourselves how important direct offline user engagement can be for online companies. When a touchpoint is created for consumers to experience a product or service in person, it builds brand loyalty and creates trust. This style of engagement also assists in strengthening authentic bonds between active members, cultivating a niche market into a community.
One startup that has been extremely effective in creating these offline touch points has been mobile recommence app Poshmark with its Posh Parties that allow members to meet in person to buy and swap clothing. The company has announced today an expansion beyond these events for an upcoming two-day festival celebrating fashion, community and entrepreneurship.
The first ever PoshFest will take place October 19-20th at The Cosmopolitan of Las Vegas. The festival aims to empower and inspire participants’ entrepreneurial spirit and celebrate their personal style through interactive panels, workshops, guest speakers, and the company’s signature live Posh Parties.
Tickets are on sale here; in order to register for tickets, you must signup to become a member of Poshmark.
We’re excited to see more companies combining online with offline in a way that serves their customers. Best of luck, Poshmark!
Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.
Image from It’s Because I Think Too Much.