Fashion Week has come and gone once again, and since you love fashion and tech, we know that your Instagram feed was inundated with 15-second runway finale videos, a slew of hashtags, and the blurry photos of people wanting to prove that they were “there”. (Not to mention the assault on your Twitter feed, Pinterest, Facebook, etc.)
If you were one of the lucky few, then you were able to contribute your own enviable posts for the rest of the world to comment on or “like,” but more often than not most of New York City and the rest of the fashion-loving world relied on the social, tech-centric advancements that have remolded the way we absorb all of those beloved designer goodies.
Amidst a backlash against the overexposure, blogification, commercialization, etc. of fashion week, we still see tech providing tools for smart companies to increase exposure their brands while still maintaining image control.
In that spirit, we rounded up some of the most impressive and fabulously disruptive Fashion Week tech moments… and we’re not just talking live streams here anymore, people! (Hashtags included.)
Fashion Blogging’s Leading Lady Partners With Vogue and Barneys To Take Over One Precious NYFW Night
With the announcement of her upcoming memoir release date, Man Repeller teamed up with Vogue and Barneys for an online/offline branding night to remember. Combined, these powerhouses’ Twitter accounts alone had the potential to reach over 3.2 million fans, and they made sure to leverage every bit of it. Each account posted pictures of the blogging queen coming offline for just a moments to take pictures with fans, talk about her life, and become that much cooler. (See #ManRepeller and #RunwayRetreat.)
Tech And Fashion Make a Deal That May Permanently Change Things… Again!
This was probably the easiest conversation ever had between the two industries, with Pinterest and Polyvore securing over 100 Fashion Week designers’ images for guaranteed posts on their social platforms. The “Why?” isn’t the important part, however, because, well, that’s kind of self-explanatory at this point; it’s the “What Now?” that we care about considering the innovative and über exclusive social/shopping experience that emerged when Rebecca Minkoff agreed to allow a Polyvore contest winner to redesign a clutch from her collection and then walk with the famed designer down the runway. That’s commitment. (See #RMSpring and #behindthefashion.)
The More Social, The Better = The More Service, The Better
Tommy Hilfiger enhanced his show by providing attendees with a fabulous “social concierge” program that allowed viewers to request photos from a specially designated runway team. Did it work? Yes. One journalist even emailed the team 30-minutes before the first look hit the runway for a photo of Hilfiger and a model doing a thumbs up. The photo popped up in her inbox just as the show began. Now that’s what we call service! (See #TommySpring14 – and you can see the photo above.)
We’ll continue to keep our eye on the brouhaha around the rapidly changing fashion weeks – and we don’t believe in tech for tech’s sake. However, when used intelligently and with a sense of fun, examples like these show how tech tools can create and even better experience for fashion professionals, pseudo-professionals, and fans.
Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.
Leticia Domenech is a Third Wave Fashion Contributor. She is a freelance writer, journalist, digital content strategist, and lover of business – big and small, for-profit and not. You can tweet at her here.
Image via Tommy Hilfiger