The only things that could make a meetup better are demos and drinks, and that’s just what Thursday’s meetup had. Focused more on the networking and social aspect, Alley NYC provided an intimate space for guests to mingle and view the products of some of the leading brands in fashion tech.
Hosted by Jobspring Partners, Workbridge Associates, Grasshopper, and Buncee, the meetup lost the typical demo seminar feel by eliminating presentations by the brands, rather, allowing an open setting to ask brand representatives personalized questions about their companies. Though it was a different feel for a demo presentation, the open atmosphere produced a welcome feeling for the guests, especially with up-close views of products like MakerBot’s Replicator 2 desktop 3D printer.
In addition to MakerBot, companies like Gilt Groupe, Hukkster, Bauble Bar, Acustom Apparel, and Material Wrld, were all available to discuss innovations, and the future of fashion tech. Yes, these companies all have fashion tech in common, but there are two other areas of the industry that they are focusing on, which have been emerging trends, and looks like they are actually taking root.
What are the other two areas that are being focused on? Customization and personalized experience.
Yes, MakerBot’s technology differs greatly from the online tech of Hukkster’s product tracking or Gilt’s flash sales, but all of these companies are emphasizing the ability to create unique customer experiences. From BaubleBar’s shoppable lookbook to Acustom Apparels 3D body scanning bespoke tailoring, these companies understand that you want a product that means something to you, something special and unique.
Bryn McCoy, founder of Citizen Made, said at a meetup earlier this week that she believed mass-customization would be the third industrial revolution, and after Thursday’s demos, it’s safe to say that she may be right.
For more information on these companies and others like them, be sure to take a look at the Third Wave Fashion Tech Database to create your own personal partnerships within the fashion tech industry.
Jeff Wilber is a guest writer from TheFreelanceRider. Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.