Wearable Tech Startup: Meet Ear-O-Smart

Wearable Tech Startup: Meet Ear-O-Smart

As it turns out, the wrist is not a good place for wearables… including fitness and tracking wearables. To address that problem directly, meet Ear-O-Smart, the world’s first smart earring from BioSensive Technologies. We caught up with Ashlyn Bird, Co-Founder of Ear-O-Smart, to tell us more.

Describe Ear-O-Smart.

Ear-O-Smart is created by our company BioSensive Technologies and is designed specifically for women. Ear-O-Smart integrates both fashion and technology to monitor heart rate, activity, and calories burned with superior accuracy, comfort, and style. Using any Bluetooth 4.0 enabled Android or iOS phone, Ear-O-Smart is able to track data via any fitness application available in the App Store. However, Ear-O-Smart is also in the process of developing its own branded application designed specifically for providing data and alerts to the user in real time to optimize workouts and overall daily activity.

What inspired you to create Ear-O-Smart?

The majority of wrist-based wearable devices are bulky and designed to be unisex at best, they are then offered in a few ultra-feminine colors that are unappealing to most women. In addition to being unappealing from a design standpoint, the bulky size and looser fit of these wearables leads to discomfort and poor quality of contact for the user between the wrist and the device. The result–aside from reduced accuracy of data–is reduced use of the product itself. In fact, most women only wear their device while working out, but the reality is that we only burn approximately 10% of our total daily calories burned during a workout, which means most women are not tracking 90% of their physical activity. Ear-O-Smart is filling a significant gap in the wearable technology market; that is, the women’s segment for wearables.

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What sets Ear-O-Smart apart from other wearables?

Ear-O-Smart really is a game-changer in the world of wearable technology. Ear-O-Smart is disruptive to the wearable technology device market for three key reasons: 1) the size of the PCB (hardware) is significantly smaller (miniaturized) than anything available in the market today; 2) it is among the first wearables to integrate fashion and technology in one small, yet stylish and functional earring; and, 3) it provides greater accuracy than the leading wrist-based wearable devices currently in the space. Ear-O-Smart is the first solution designed specifically for women to monitor heart rate, calories burned, and activity data from morning to night taking into consideration the aesthetic design of the earrings, the wearability and comfort of the product, and the accuracy (quality of contact and positioning) of the product.

What has been the hardest obstacle for you in creating Ear-O-Smart? What has been your favorite part?

The greatest challenge with Ear-O-Smart is the sheer miniaturization of our hardware. We have been able to redesign the same technology used by many smartwatches to fit inside an earring that is only one sixth (1/6) the size of an average smartwatch. Through this process, a great challenge has been the battery. How could we maintain the battery life, but reduce the size of the battery by over 83%? We have overcome this challenge and have been able to not only reduce the size of the battery itself, but we have maintained an average battery life of 10-12 hours.

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Where can we buy Ear-O-Smart, when is it available, and what is the cost?

The starting price for the earrings will be around $200+ CDN and go up from there depending upon the type of metal, semi-precious stones, etc. We will be opening up to pre-orders this October 2015 through our website. Anyone interested in Ear-O-Smart can sign up on our website for exclusive access to Ear-O-Smart even before our public launch this October 2015.

What can we expect next from BioSensive Technologies?

This is an exciting question! We were so thrilled to announce the launch of Ear-O-Smart, the world’s first smart earring; and now, we are so thrilled to announce the launch of our Ear-O-Smart backing, the world’s first universal smart earring backing. We have been able to maintain the same technology in our original Ear-O-Smart earring, but shift the technology from the front to the back of the ear. (Editor’s note: Cool!)

The benefit with our Ear-O-Smart backing is that it fits any post-style earring that women already own, and because it fits any standard earring post, men can even wear it too. Not only is the backing more versatile in this regards, we also expect it to hit the market at a cheaper price point than our Ear-O-Smart earrings. Users will be able to wear the backing everyday with the majority of their favorite earrings that they already own, but it will cost less too. The battery life for the backing will be the same (10-12 hours) and the backing will actually be smaller than our earring. The backing will be offered in a variety of natural skin tones to be as discreet and inconspicuous as possible.

To find out more about Ear-O-Smart check out their website here. Can’t wait to try it out!

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave.  Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables. You look nice today!

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