Wearable Tech Startup: Meet Moov

Wearable Tech Startup: Meet Moov

There are a lot of fitness wearables out there, but what impressed us about this one is that it is functional across so many different sports. We talked with Erick McAfee from the Moov team to learn more about their “wearable fitness coach.”

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Describe Moov.

MOOV is the first wearable fitness coach. We specialize in running, swimming, cardio boxing, cycling, and a 7+ minute bodyweight workout.

What inspired you to start Moov?

The founders of Moov were inspired to build a product that did more than just count user’s steps. They wanted to design a product that not only allowed its users a variety of different exercise options but also one that coached, motivated, and most importantly educated on how to engage in these activities safely to prevent injuries. Welcome Moov. The world’s first wearable that gives its users 5 different sport options, with multiple levels of intensity, and literally coaches them (excluding swimming) through their workout and provides users with data on their performance afterwards.

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Tell us about the Moov fitness tracker and app.

The Moov One App focuses on 5 sports, running, swimming, cycling, cardio boxing, and a body-weight workout titled 7 Min Workout which consists of push ups, squats, lunges, crunches, jumping jacks, and the plank. Each sport has different variations of levels to accommodate the beginners to the seasoned workout vets.

We are constantly working on expanding the levels, bringing in new workouts, and looking for ways to challenge our Moovers and get them to engage (just a nice way of saying compete) with each other.

What sets Moov apart from other wearables in the space?

We are not a step tracker and do not aspire to be. “Step trackers are the devices that get people off the couch, Moov is what keeps people off of the couch.” We are perfect for the competitive, the busy, the folks looking to get out of their mundane workouts, for those looking to challenge themselves at a realistic pace, and for those looking to stay motivated.

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What has been one of the most challenging parts of getting started? How did you overcome this and what did you learn?

Educating the public on why Moov is a unicorn. We are one of a kind and unique. We not only offer coaching, we offer real time coaching. We don’t only provide data on how many laps user’s swam, how far they ran, what speed they rode at, but we offer it accurately. On top of all that, we are being retained. Retained in the sense that our Moovers are still moving months and months after trial. We keep our users Mooving.

Where can we buy the Moov and what is the cost?

You can buy the Moov for $79.99 on Apple, Amazon, Best Buy, and our website.

To find out more about Moov visit their website here and watch the video below.

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave.  Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.

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