Wearable Tech Startup: Meet Enflux Clothing

Wearable Tech Startup: Meet Enflux Clothing

Using 10 embedded 3D motion sensors in their smart clothing, Enflux allows user’s to see their workouts in real-time 3D form analysis on their smartphones. Just yesterday Enflux was fully funded on it’s Kickstarter campaign. We caught up with Enflux’s co-founder and Chief Growth Officer, Mickey Ferri, who told us more.

Describe Enflux and the inspiration behind it.

Enflux is Smart Clothing that tracks the full 3D movement of a user’s body during exercise and provides real-time feedback, like a coach, through a smartphone app.

We created Enflux Smart Clothing to help people: get the results they want at the gym, exercise with proper form, avoid setbacks and injuries, and stay motivated to work out.

The Enflux team is a group of athletes, coaches, trainers, and tech geeks. We are friends that all share the same passion-creating a technology that brings exercise into the 21st century. We came up with the idea when founder Doug Hoang was training for a triathlon and suffered some leg injuries. He was developing motion sensors at the time to measure acceleration in race cars, and he had the idea to put the sensors on his legs.

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Tell us about your Enflux Smart Clothing and app.

The clothing has 10 embedded motion sensors and a heart rate monitor. The clothing sends data via bluetooth to a user’s smartphone. The app displays a 3D image of the user exercising on their smartphone and calculates metrics like power generation and form efficiency. The clothing is machine washable and has a two week battery life. It recharges via USB just like a smartphone.

What value does Enflux Smart Clothing have that makes it stand out against other wearables in the space?

Enflux is valuable because it captures the full 3D movement of a user’s arms, legs and torso on a smartphone in real-time at a low price. Enflux is available for $249 on Kickstarter. Other wearables include wrist-worn sensors or shirts with one sensor that only capture one point on the user’s body. There are also EMG sensor suits that measure how tense the user’s muscles are, but not the 3D movement of their body.

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What was your greatest challenge when making your Smart Clothing and what’s the most important lesson you’ve learned so far?

The greatest challenge has been to transmit and accurately process data from ten separate points on the body on a smartphone in real-time. We are the first company to have solved this problem at this low of a cost.

What can we expect from Enflux in the future?

In the future you can expect a platform that supports any movement of the human body, from weightlifting and other sports to dance and art. You can also expect an online marketplace where trainers and coaches can watch their clients working out and give them feedback even when they aren’t there!

Learn more about Enflux by going to their website, checking out their Kickstarter and watching the video below.

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave.  Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.