Fashion Tech Startup: Meet Qcut

Fashion Tech Startup: Meet Qcut

“It’s not you. It’s the jeans.” says this fashion tech startups, who believes that there is nothing wrong with women who have a hard time finding jeans that fit. We caught up with Crystal Beasley, CEO and co-founder of Qcut, to tell us more.

Describe Qcut.

Qcut makes women’s premium denim jeans in 400 sizes. We offer a better experience of buying jeans – for most women, a fit as good as bespoke.

What inspired you to start Qcut?

I was in a Cambodian center for clothing production because of their extremely low wages. Then a few months later I was in on the other side of the world both economically and geographically. Even in the most expensive shopping streets in the world, I still couldn’t find a pair of pants that fit. I realized the whole way we make and buy clothes was broken from the bottom to the top.


Tell us about your Pop-Up Fit Shop and the unique retail experience there.

When clients walk in, we have them fill out a two-minute quiz which asks questions that help us determine shape. Then we pull their best matching pair and have them try it on. Usually within two or three pairs we can nail the fit. The industry average is that women try on eleven pairs before they actually make a purchase.

How do you differentiate yourself from other fashion tech companies?

A lot of the fashtech space is innovating on distribution models, not actually improving the product itself. We knew from past experience that there are no shortcuts. You have to have full control of the manufacturing to move the needle forward on fit in a big way.

What has been one of the most challenging parts of getting started? How did you overcome this and what did you learn?

Everything has such a long dependency chain. Let me tell you the story of our very early days ordering our first (literal) ton of denim. I submitted the purchase order and needed to pay the invoice. I couldn’t pay it because I didn’t have a bank account. I couldn’t open a bank account because I didn’t have the LLC filed, which was held up because I didn’t have the company name finalized, because the trademark search was still pending. So many things are just like this.

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What can we expect from Qcut in the future?

Qcut is going to continue to refine our fits. Beyond that we are super excited to release more styles. I’m sitting here in my sleek prototype pair with tone-on-tone thread with a tapered leg. There are so many gorgeous fabrics like silk and cashmere-blend denims that only come to the men’s market. We are changing that!

Find out more about Qcut and their Portland pop-up shop by visiting their website here.

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave.  Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.