VSP Global Launching Tech-Infused Frame Study

VSP Global Launching Tech-Infused Frame Study

Our readers may remember our blog post introducing you to VSP Global’s innovation lab, The Shop. They were working on some amazing things in the wearables space, which we’re excited to tell you more about here. Last month it was announced that VSP Global was teaming up with University of Southern California to launch a major wearables study and consumer pilot test with their tech-infused frames.

VSP Global’s innovation lab, The Shop, debuted an early version of the prototype in 2015 as Project Genesis—the first wearable to seamlessly integrate health-tracking technology into the temple of an optical frame.

A partnership with USC CBC followed soon after to harness the CBC’s multidisciplinary experts in digital health technology and to collaborate with The Shop on engineering future versions of the frame and platform.

‘Our partnership with VSP Global will accelerate research and discovery as to how to create digital health products and experiences that will elevate, enhance and expand the lives of users,’ said USC CBC founder and executive director Dr. Leslie Saxon. ‘This study is the first of its kind and will provide a crucial roadmap for validating future products and platforms and for understanding overall consumer health engagement.’

The study officially started at the end of August with participants trying out the frames and accompanying app. The Level frames (the latest version of The Shop’s tech-embedded eyewear) are still in prototype mode but the technology embedded frames “will track a wearer’s steps, calories burned, and activity time.” Users who are afraid of losing their glasses can use the “Find My Glasses” feature on the app which will help locate them.

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The Shop Co-Directors, Leslie Muller and Jay Sales

It is notably to mention that the Level app syncs with a VSP Global initiative called Eyes of Hope. Users will “accrue points in the app for reaching daily step goals. Once a certain number of points are achieved, that user will automatically trigger the donation of a comprehensive eye exam and a pair of glasses to someone in need.”

The Level study will go through December with the results published early next year.

We are excited to keep this study on our radar and see what The Shop and the University of Southern California study comes up with!

Learn more about this major wearables study by watching the video below and reading the press release here.

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables.

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