NYFTLab 2017 Has Begun!

NYFTLab 2017 Has Begun!

Remember our post last year announcing the New York Fashion Tech Lab call for applications? Well the nine female founded fashion tech startups have been chosen and the 2017 class started yesterday! We’d love to introduce you to the startups.

As a reminder of what New York Fashion Tech Lab is:

The New York Fashion Tech Lab (NYFTL) was launched in 2014 in partnership with leading fashion and retail brands, targeting women-led early and growth stage companies developing innovations at the intersection of fashion, retail and technology. The 12-week program will take place from March – June 2017. Through a competitive process, the lab’s fashion and retail partners, Springboard Enterprises, and lab team members review submissions, and invite a number of companies to in-person interviews where ultimately six to ten companies are selected to enter the program.

Let us introduce you to the chosen startups below:

AWear Solutions // Awear Solutions introduces a smart tag technology that enables fashion brands to discover, engage and even mobilize their consumers and reward them for being their real brand ambassadors.

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E-Contenta // This startup is a personalized online marketing service. They “conduct analyses of people on the internet and figure out what each person would like to watch, listen to, read and buy.”

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FINDMINE // FINDMINE scales outfitting across a fashion retailer’s enterprise. Their automated “Complete the Look” technology creates complete outfits around each product.

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Markable // Markable bridges the gap between digital media content and e-commerce, making visual search a reality on every digital photo and video across any platform.

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Point 93 // This startup leverages a novel form of dynamic pricing to enable a dialogue between retailers and their individual customers.

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Obsess // Obsess is a Virtual Reality platform for experiential shopping. Their “mission is to replace today’s generic and utilitarian e-commerce user interfaces with custom, discovery-based, immersive shopping experiences using VR as the medium.”

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Snap Tech // This London-based visual search company offers world-class visual search tools for publishers, retailers and influencers in the fashion industry and beyond.

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Zeekit // Zeekit’s platform “enables fashion shoppers to virtually see themselves in new outfits and get size recommendation while shopping online, and takes the guessing out of the apparel shopping experience.”

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CameraIQ // “CameraIQ is a camera technology platform that empowers marketers to utilize the mobile Camera and AR technology for content and commerce.”

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To find out more about these awesome fashion tech startups check out New York Fashion Tech Lab’s website here.

Third Wave Fashion has been your fashion tech think tank since 2011. We publish the first ever printed fashion tech magazine, Third Wave. Follow us on Twitter or subscribe to our newsletter to stay on top of the latest in fashion tech + wearables. Images from awearsolutions.com, e-contenta.com, findmine.com, markable.ai, point93app.com, obsessvr.com, snaptechnology.co.uk, zeekit.co, and nyftlab.com.