We Launched a Company From the Ground Up: Lacquerous
We helped take this company from idea to launch in just a few short months. (It’s like a Rent the Runway for high end nail polish.) We rolled deep with this client, doing the wireframing and development ourselves (we built it on Django). We helped kick-start this company, have managed all business processes, and have been working closely with them on social media, PR, and marketing. Lacquerous has been featured in Refinery29, Glamour, Time STYLE, SheFinds, and many more.
We Made Strategic Brand Introductions: Olapic
Olapic, a SaaS platform that turns user generated content into solid gold for major fashion brands, came to us for strategic fashion brand introductions. Putting our extensive network and sales expertise to work, we identified over eighty of the most socially engaged fashion brands in the world. We were able to successfully land them dozens of meetings with major fashion brands, some of which resulted in new clients and partnerships. We are most excited about their recent work with BaubleBar, which was brokered by the TWF team.
We Clarified Their Business Model and Redefined Their Pitch Deck: The Style Club
This up-and-coming teen-targeted fashion platform came to us with a great idea. Their model is unique; to provide capsule collections by the hottest designers and brands at affordable prices. They hired us for business practices consulting–refining their pitch deck, strategizing potential business models, launching a PR strategy, and more. We continue to be their advisors and work to grow The Style Club brand, including landing the founder this charming press profile in Fast Company and a fun piece on FashionIndie.
We Produced Their Fashion Show + Launch Party, and Created Their Social Media Strategy on Multiple Platforms: emploi New York
Emploi New York came to us with beautiful dresses, lots of ambition, and the will to start kicking ass with their online store. Our first order of business was to throw their launch party, hosted by NYC “it” nightclub, Le Baron. This was the perfect venue for the French-inspired line; the brand is all about a gorgeous and powerful women wanting to look her best from the board room straight into the evening. We fully produced and styled the show, which was featured the next day by Guest of a Guest. We also invited bloggers, and had some lovely write ups from them as well – check a couple out here and here.
Emploi New York also came to us knowing that they needed to step up their social media game. We produced a custom social media strategy document: defining the voice, setting goals for all major platforms, and recommending the best tools for the job. We can’t wait to see them implement the plan.
We Made Strategic Investor Intros & Executed Unique Sponsorships: Combat Gent
This client came to us with a good customer base and solid revenue, but wanted even more. We’ve helped match them up with the right bloggers from our network to fit their unique editorial voice, brokered event sponsorships to get them in front of the right people, and made investor introductions. Combat Gent recently raised seed funding from Vegas Tech Fund and is on a fast-track to startup success.
We Were Their NY Office: Notorious
The very smart and talented founders of this soon-to-be-launched mobile app came to us from Spain on a mission to take NYC by storm. Their contacts here were rather limited, so we came on and took them under our wing. We introduced them to advisors, bloggers, investors, and power-players in the fashion/tech space. We also co-hosted a blogger holiday party on their behalf to spread the word on Notorious, as they’re gearing up for launch in Summer 2013.
We Threw a Hell of a Party: “The Buddha Walks into a Bar” Official Launch Party
We love throwing our own events, so when our friend + author of “The Buddha Walks into a Bar” asked us to help him throw an official launch party we, of course, said yes! The results were magical. A perfect combination of stylish and Buddhism-loving beautiful people congregated at the East Village bar, The Blind Barber, to celebrate Lodro’s talents. Our client, Combat Gent, sponsored the party, supplying guests with custom-made “Buddha Bowties.” Check out the gallery on Guest of a Guest. Not to mention our back room “photo booth” was a huge success as too, giving the party a fun, free-spirited ambiance.