third wave fashion

Founders Tell All: Lindsey Guest

Screen Shot 2013-05-09 at 2.45.09 PM

We are delighted to announce our second panelist who will be participating in our “Founder’s Tell All” panel next week in San Francisco. Lindsey Guest is the Founder & CEO of Beauty Army, a monthly beauty subscription brand that lets customers fill out a beauty profile, receive product recommendations, and choose up to six beauty samples for $12/month to be delivered right to their door. read more »

Beyond the Recap: Fashion Panel

553011_407988189297847_494624571_n

Continuing on their mission to introduce the latest cutting-edge technology and industry game-changers, TechSeri.es hosted their first Fashion Panel, “Fashion Disrupted: How Tech is Changing the Way Consumers Shop.” The two-hour long networking and panel event, moderated and led by industry veterans, discussed the developments of e-commerce in line with mobile and tablet technologies, the intersection of online and offline in fashion retail, and resulting changes in consumer shopping behavior.

While bite-sized highlights can be found in 140-character portions on Twitter by searching #FashionPanel, what we really wanted to know was: what did our panelists, moderator, and sponsor actually think? read more »

WIM Accelerator Meet the Innovators: Social Video Marketing Event And The Stories On How These Companies Developed Their Own Video Strategies

BBVideoMarketingBLOGImageUSE

Last night we attended WIM Accelerator’s Meet the Innovators: Social Video Marketing event at the Apple Store in SoHo.  Some of you may remember our recap of the Social TV event that happened earlier this year and we were thinking the same thing you were: “How’s this going to be different?”  Well, it was… completely different.

Here are stories of the companies that participated that helped us embrace the amazing growth and potential in social video marketing. read more »

Social Media Week: Third Wave Fashion, Social Media, And How Brands Are Driving Sales

pic1

Last night was our first ever event in partnership with Social Media Week that focused on how fashion brands are driving sales through social engagement.  We had an amazing turnout and were humbled by the incredible feedback– some even called it “the ultimate #fashiontech” event for Social Media Week! (Thanks @IWoreThis.)  Here’s a recap of the discussion, what topics were touched on and what we can anticipate for social media’s and brand sales moving forward.

read more »

Valentine’s Day Spotlight: Sexy Startups

lingerie and dog

With Valentines day right around the corner (as in tomorrow) we found it only appropriate to take a closer look at some of the sexiest style startups in the fashion tech space. I mean who doesn’t love a day dedicated to bundles of roses, gourmet chocolate and lace undergarments? read more »

Valentine’s Day Roundup: Fashion Tech Startups Who Are Feeling The Love

Just when you thought you had a moment to breathe from the gift-giving (and gift-receiving) extravaganza of the holiday season, here comes Valentine’s Day.  And it may just be us but this year the romantic holiday — founded on cupid and chocolate — seems to be on steroids.  That’s Ok, though, we at TWF embrace it because there’s nothing else we love more than love itself.

Check out the slideshow list of fashion tech companies that really went all out for Valentine’s Day 2013. read more »

IFBcon: Bloggers, Brands And The Business Of It All

ifbcon lulu

Founded in 2007, Independent Fashion Bloggers (IFB) is a self-funded organization that cultivates a community for fashion bloggers to share their experiences. With over 55,000 active members, IFB has become the go-to source for insider tips and industry information.

For the past couple of years, founder Jennine Jacob and the IFB team have been hosting a twice-yearly conference for bloggers. IFBcon is a two-day event, scheduled around New York Fashion Week, that brings together bloggers from around the world to network and learn from the best. Expert panels, brand presentations, and sponsor demos, are just a few of the exciting events that take place during the conference.

Since TWF is lucky enough to have bloggers on the team, we were able to attend the event and soak it all up. With six different panels of experts, there was a lot of advice and memorable information presented. We’ve narrowed down the day’s events to give you an all-encompassing recap. read more »

7 Beauty Startups to Watch

glossy1 copy

At Third Wave Fashion, we not only track all things fashion and tech related, we found that the beauty tech space is red hot, too. Not only is it making big waves, it’s increasingly becoming more innovative — even imitating some of the business models we’ve already seen succeed in fashion tech. They say imitation is the sincerest form of flattery, and the fashion tech industry should be flattered that their sister industry is following in its footsteps.

Here are 7 beauty startups we’re watching: read more »