Last night we attended WIM Accelerator’s Meet the Innovators: Social Video Marketing event at the Apple Store in SoHo. Some of you may remember our recap of the Social TV event that happened earlier this year and we were thinking the same thing you were: “How’s this going to be different?” Well, it was… completely different.
Here are stories of the companies that participated that helped us embrace the amazing growth and potential in social video marketing. read more »
Last night was our first ever event in partnership with Social Media Week that focused on how fashion brands are driving sales through social engagement. We had an amazing turnout and were humbled by the incredible feedback– some even called it “the ultimate #fashiontech” event for Social Media Week! (Thanks @IWoreThis.) Here’s a recap of the discussion, what topics were touched on and what we can anticipate for social media’s and brand sales moving forward.
Just when you thought you had a moment to breathe from the gift-giving (and gift-receiving) extravaganza of the holiday season, here comes Valentine’s Day. And it may just be us but this year the romantic holiday — founded on cupid and chocolate — seems to be on steroids. That’s Ok, though, we at TWF embrace it because there’s nothing else we love more than love itself.
Check out the slideshow list of fashion tech companies that really went all out for Valentine’s Day 2013. read more »
Founded in 2007, Independent Fashion Bloggers (IFB) is a self-funded organization that cultivates a community for fashion bloggers to share their experiences. With over 55,000 active members, IFB has become the go-to source for insider tips and industry information.
For the past couple of years, founder Jennine Jacob and the IFB team have been hosting a twice-yearly conference for bloggers. IFBcon is a two-day event, scheduled around New York Fashion Week, that brings together bloggers from around the world to network and learn from the best. Expert panels, brand presentations, and sponsor demos, are just a few of the exciting events that take place during the conference.
Since TWF is lucky enough to have bloggers on the team, we were able to attend the event and soak it all up. With six different panels of experts, there was a lot of advice and memorable information presented. We’ve narrowed down the day’s events to give you an all-encompassing recap. read more »