From big brands to startups, customization is a trend that has been growing significantly over the past few years and is showing no sign of slowing down. Italy-based company, ALIVESHOES, is taking the whole customization business model one step further, allowing people and brands to not only design their own shoes, but also sell them online in one unique platform.
Users design their own shoe, choosing between 50,000 combinations, then customize labels and packaging before creating their online shop. Once users collect a miniumum of fifteen pre-orders, ALIVESHOES produces the shoes in Italy and ships them directly to their customers within four to six weeks.
The startup was founded in Italy in “the shoe valley”, the oldest region of shoemakers, and has recently moved to Amsterdam to join Startup Bootcamp 2013, an accelerator program based in Europe. The team consists of Luca Botticelli, with more than ten years of shoe industry experience, Michele Torresi, their design guru, and Marco Ferroni, their CTO who has over 8 years of of engineering experience under his belt.
We chatted with Luca and asked him a couple of questions of our own. read more »
Third Wave Fashion descended upon San Francisco for their second fashion tech meetup in the Bay Area entitled “Founders Tell All” in an intimate setting provided by sponsor Orrick. One-on-one interviews conducted by none other than founder (and gifted orator), Liza Kindred, had fashion tech pros in the hot seat sharing their experiences and dropping knowledge to a diverse crowd comprised of entrepreneurs, brands, media, investors, lawyers and engineers. Speakers for the evening were: Brian Sugar, CEO at PopSugar, Lindsey Guest, CEO and Founder at Beauty Army, Aubrie Pagano, CEO at Bow & Drape, Colin Stuart, Co-Founder and CTO at Betabrand, and Stephanie Palmeri, Principal at SoftTechVC. read more »
Everyone from bloggers to large publishers and even entire companies are finding ways to generate revenue through affiliate marketing. The kissing cousin to commissioned sales, affiliate marketing can be a great way to generate revenue without holding inventory. We track 38 companies in our fashion tech database that use affiliate revenue as part (or all) of their business model. Let’s explore. read more »
Wednesday morning we had the pleasure to attend the Wim Accelerator Founder’s Breakfast with special guest Chrysi Philalithes. Chrysi is the Chief Digital Officer at (RED) which was founded by Bono and Bobby Shriver to help contribute to the Global Fund. (RED) works to partner with brands such as Apple, Starbucks, Beats and Shazam to raise awareness and money to provide treatment for AIDS in Africa. The organization has a goal of helping make the first AIDS-free generation by 2015. read more »
Graduating from business school is an accomplishment, but launching and running a startup while in business school? Well, that is something to be proud of. Especially when the startup is as well received as Snapette.
Founded by two Harvard Business School graduates, Jinhee Ahn Kim and Sarah Paiji, Snapette is a mobile shopping app that helps users find and share fashions available in nearby stores. Partnering with over 200 brands and retailers in New York, Los Angeles, San Francisco, Tokyo and London, Snapette aims to give shoppers the inside scoop on products, sales, and in-store events. For brands, Snapette acts as a real-time and targeted marketing platform that helps drive foot traffic to stores and grow a customer base.
Having just recently relaunched, we were excited to sit down with Jinhee and Sarah to ask the pair a few questions of our own.
Customization is a huge trend in fashion tech and one company is doing it in a smart and innovative way. Meet Bow & Drape, the company that is allowing women to design their own made-to-order dresses. We are thrilled to have Bow & Drape founder and CEO, Aubrie Pagano, speak on our “Founders Tell All” panel about public relations in the fashion tech space. read more »
To say we are honored to have Brian Sugar, the CEO and Publisher of Sugar Inc., on our “Founders Tell All” panel tomorrow in San Francisco, is an understatement. Not only is Brian a successful and well known entrepreneur— particularly in the world of fashion tech– he also has an adorable family and is the proud father to a newborn baby. read more »
We are thrilled to have Steph Palmeri, Principal at SoftTech VC, joining us in San Francisco for our “Founders Tell All” panel next week to discuss funding in the fashion tech space.
At SoftTech, Steph invests in early stage consumer internet companies, including next-generation commerce, mobile services, and SaaS. SoftTech’s impressive portfolio includes Fab.com, Eventbrite, True & Co, and Twitter (yes, Twitter) to name a few. read more »
Want to know everything there is to know about the state of fashion tech? Grab some popcorn and enjoy our founder, Liza Kindred’s keynote on the subject. read more »
Thanks to Kate Middleton, legwear is chicer than ever – and is definitely a staple in the modern woman’s wardrobe. Yet, they can be notoriously difficult to shop for. They can also be difficult to wear; they snag, run, and are either too cheaply made or too much of a splurge.
It doesn’t have to be that way. Riding the wave of subscription boxes to hit the fashion world, HauteLegs sends stylist-curated packages of exclusively designed tights, leggings, hosiery, and socks every month directly to their subscribers.
Third Wave Fashion spoke with Monica Pratap, CEO and Founder of HauteLegs, to learn about the story behind the company.
