There’s a buzzword we’ve been reading about more and more in the fashion community: crowdsourcing. By this point we know that crowdsourcing is “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.” (Wikipedia) It’s so popular in the startup community because it’s about the sharing of ideas and partaking in the collaborative process. Let us tell you, this is not a fad. read more »
Money. Every startup needs it, and it’s usually at the most vulnerable, early-stage, high risk point when it needs the most. Tech startups, for instance, are notorious for seeking out a number of different ways of receiving funding including: venture capital, angel investing, and other seed funding opportunities. This is because, typically, these types of startups are too small to raise capital in the public market, so they go to venture capital firms or independent venture capitalists and ask for funds in exchange for equity in their company.
But because venture capital has been less available in recent times, startups have to find the best ways to turn a profit and satisfy stakeholders, and even more more critical, they must be particularly creative and sharp before spending any money at all. Here are 3 things to consider before spending your company’s hard-earned cash. read more »
Continuing on their mission to introduce the latest cutting-edge technology and industry game-changers, TechSeri.es hosted their first Fashion Panel, “Fashion Disrupted: How Tech is Changing the Way Consumers Shop.” The two-hour long networking and panel event, moderated and led by industry veterans, discussed the developments of e-commerce in line with mobile and tablet technologies, the intersection of online and offline in fashion retail, and resulting changes in consumer shopping behavior.
While bite-sized highlights can be found in 140-character portions on Twitter by searching #FashionPanel, what we really wanted to know was: what did our panelists, moderator, and sponsor actually think? read more »
We all love a good party. There’s nothing better than great horde’euvres, some refreshments, and plain ol’ good company. Interestingly enough, these features are typically what make a business/networking event so successful. So why is it that so many startups choose not to host events? It’s an interesting paradigm but we’re siding with ‘you should definitely be hosting more events’. Here’s why: read more »
Here at Third Wave Fashion, we understand the amount of research and preparation that goes into launching a successful startup. There are trends to discover and analyze, as well as previous business models to dissect — from all the things that worked to all the things that fell short. Not every great idea will translate into a solid business. VentureBeat coined the term, ‘Enthusiasticus Founder Syndrome’ (we’re not kidding) wherein a novice entrepreneur allows the enthusiasm of his or her idea to take over, and ignores the critical mistakes of inexperience. Other times that isn’t the case at all. There are plenty of fashion tech startups whose business models are so effective and downright innovative that even major brands have adopted their models into their older, more mature fashion tech functions. Here are two of the most recent that we’d like to explore: read more »
Since moving to New York nearly six years ago, I have been warmly welcomed by the startup community. In a city of 8.2 million, you can easily be intimidated and feel like a tiny speck, but in the New York tech scene I have found a supportive family. I believe that New York is the best place to get your startup going. According to SeedTable.com, last year 127 startups were founded in the city, nearly equal to the combined 131 that launched in San Francisco and Palo Alto, California. Here’s why I think it’s the best: read more »
Disruption is the hottest buzzword in the startup world nowadays, and staying ahead of the curve is more important than ever. Figure out how to get your slice of the startup pie with these takeaways from SXSW Interactive 2013 and how it relates to the fashion tech space. read more »
It’s finally here. All week long we’ve been building up to this moment. From the hottest fashion tech startups participating at SXSW to the 7 SXSW events you cannot afford to miss, we made sure you know exactly where to be in the coming week. We, for one, can’t be happier to finally be in our sky-high cowgirl boots, chewing on straw and talking tech. But our coverage of all things South by isn’t over just yet. We want everyone to feel like they’re included in all the festivities because SXSW and Third Wave Fashion are firm believers of growing our fashion tech network.
Check out the list of 16 twitter handles to follow to keep you up to date as the code unravels and the fashion gets smart at SXSW. read more »
Last night we attended WIM Accelerator’s Meet the Innovators: Social Video Marketing event at the Apple Store in SoHo. Some of you may remember our recap of the Social TV event that happened earlier this year and we were thinking the same thing you were: “How’s this going to be different?” Well, it was… completely different.
Here are stories of the companies that participated that helped us embrace the amazing growth and potential in social video marketing. read more »
SXSW has possibly one of the coolest sets of festivals and conferences in the world. As most of you may know, it takes place once every year in Austin, Texas, and brings together the best and brightest minds in film, music, and technology.
Given the sheer number of them, it’s easy to get lost in the sea of the awesome lineups and events at SXSW. From fashionistas to all out geeks and everyone in between, here’s a list of some of the events you simply can’t miss (and for those of you who won’t be able to make the trek out to Austin, just follow the conversation on Twitter with the respective hashtags.) read more »
