The fashion industry is growing at an exponential rate, but it’s not just the big brands that are reaping the benefits; small fashion businesses are popping up everywhere and changing all preconceived notions of how the market’s served. Recently, we produced a piece on the ways crowdsourcing is changing the way fashion startups gain insight and grow in their space. The newest venture that we can’t get enough of, and has seamlessly integrated crowdsourcing in their funding plans, is Manufacture New York. This NYC incubator and factory hybrid is empowering designers through collaborative spaces and access to production.
There’s a buzzword we’ve been reading about more and more in the fashion community: crowdsourcing. By this point we know that crowdsourcing is “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.” (Wikipedia) It’s so popular in the startup community because it’s about the sharing of ideas and partaking in the collaborative process. Let us tell you, this is not a fad.
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Money. Every startup needs it, and it’s usually at the most vulnerable, early-stage, high risk point when it needs the most. Tech startups, for instance, are notorious for seeking out a number of different ways of receiving funding including: venture capital, angel investing, and other seed funding opportunities. This is because, typically, these types of startups are too small to raise capital in the public market, so they go to venture capital firms or independent venture capitalists and ask for funds in exchange for equity in their company.
But because venture capital has been less available in recent times, startups have to find the best ways to turn a profit and satisfy stakeholders, and even more more critical, they must be particularly creative and sharp before spending any money at all. Here are 3 things to consider before spending your company’s hard-earned cash. read more »
Last night we attended WIM Accelerator’s Meet the Innovators: Social Video Marketing event at the Apple Store in SoHo. Some of you may remember our recap of the Social TV event that happened earlier this year and we were thinking the same thing you were: “How’s this going to be different?” Well, it was… completely different.
Here are stories of the companies that participated that helped us embrace the amazing growth and potential in social video marketing. read more »
It’s February 18th and you know what that means! That’s right, it’s Social Media Week.
We’re geared up and ready to go for the next 5 social innovation and information packed days, and we couldn’t resist getting in on the fun. So, this Thursday we will be hosting an event at LIM College on Fashion + Social Media: How Brands Are Driving Sales. Be sure you come by and check it out!
In the meantime, here’s our list of 5 of the hottest, most disruptive events happening this week. read more »
Tech and fashion are losing their restraints and teaming up fast and furious in the new year. With the first-ever hackathons on the horizon (and happening back-to-back) we’re seeing a more in-depth exploration in the thing we love most, fashion tech. Last night Third Wave Fashion had the opportunity to collaborate with Hearst, Angel Hack, and Fashion+Tech NY, to talk all things high-fashion and high-tech.
Here are all the juicy details.
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