Graduating from business school is an accomplishment, but launching and running a startup while in business school? Well, that is something to be proud of. Especially when the startup is as well received as Snapette.
Founded by two Harvard Business School graduates, Jinhee Ahn Kim and Sarah Paiji, Snapette is a mobile shopping app that helps users find and share fashions available in nearby stores. Partnering with over 200 brands and retailers in New York, Los Angeles, San Francisco, Tokyo and London, Snapette aims to give shoppers the inside scoop on products, sales, and in-store events. For brands, Snapette acts as a real-time and targeted marketing platform that helps drive foot traffic to stores and grow a customer base.
Having just recently relaunched, we were excited to sit down with Jinhee and Sarah to ask the pair a few questions of our own.
Customization is a huge trend in fashion tech and one company is doing it in a smart and innovative way. Meet Bow & Drape, the company that is allowing women to design their own made-to-order dresses. We are thrilled to have Bow & Drape founder and CEO, Aubrie Pagano, speak on our “Founders Tell All” panel about public relations in the fashion tech space. read more »
Thanks to Kate Middleton, legwear is chicer than ever – and is definitely a staple in the modern woman’s wardrobe. Yet, they can be notoriously difficult to shop for. They can also be difficult to wear; they snag, run, and are either too cheaply made or too much of a splurge.
It doesn’t have to be that way. Riding the wave of subscription boxes to hit the fashion world, HauteLegs sends stylist-curated packages of exclusively designed tights, leggings, hosiery, and socks every month directly to their subscribers.
Third Wave Fashion spoke with Monica Pratap, CEO and Founder of HauteLegs, to learn about the story behind the company.
We’re extremely excited to announce that we’ve launched the world’s first fashion tech database. Not only that – we’ve launched the first ever monthly fashion tech reports. Now you can know everything we know!
Our database has over ten thousand data points about more than 650 companies in it – can you believe that? And our monthly report is 38 pages of in-depth fashion tech content including industry news, comprehensive investment information, and detailed trend analysis as well as innovator profiles and our recommendations.
From eBay to Poshmark, platforms that allow users to sell goods online are nothing new. But a platform that makes it easier than ever, and offers a way for merchants to combine both digital and physical goods? That’s something we hadn’t heard of until we came across ShopLocket. The Toronto-based startup is helping to decentralize online sales, making selling anything online as easy as embedding a YouTube video. No storefront, no upfront fees, no risk — how easy and effective!
The idea of Digital Media Consultant, Katherine Hague, ShopLocket launched in 2012 after she ran into a problem selling items online. Katherine joined forces with her friend and tech genius, Andrew Louis, to build what is ShopLocket today.
There comes a point when you look at your closet and think, “step up your wardrobe, it’s time for a change!” Maybe you are making a move to a different climate, or transitioning from college to the work place, but you know it’s time to start building a more sophisticated and well-rounded closet. That’s what inspired Co-founders of Popbasic, Madeline Veenstra and Coen Hyde, to launch the first-ever micro collection e-commerce site.
With a mix of basics and on-trend items, Popbasic creates personally curated three-piece collections that are shipped to customers worldwide. The best part: no subscription is required. The micro collections range from $50 to $100 and are available until stock runs out. But you might want to rush, Popbasic’s beta micro collection sold out in just ten days! We’re not kidding.
We had to know more, so we asked Madeline a couple of questions of our own. Here’s what she had to say: read more »
It goes without saying that subscription-based, “monthly” business models have become quite popular. From Birchbox to ShoeMint, to JackThreads, it seems like everyone is offering a membership platform for avid shoppers. So when we came across Los Angeles-based startup, Chic Peek, we were excited to see that it was more than just another monthly subscription business.
Founded by former marketing executive, Sasan Mirtorabi, Chic Peek offers members one piece of unique jewelry per month, along with detailed trend reports, giveaways and a top-tier referral program. Focused on bringing customers the “best possible product or service at the lowest possible price,” Susan is making high-end brand jewelry affordable and personal for the average fashion enthusiast. What makes Chic Peek even better is that you are not required to join. Yes, membership comes with great perks, such as free shipping and access to an in-house stylist, but customers can simply shop for affordable jewelry without a monthly commitment.
Excited by this business model and its determination to offer the best possible product at the lowest possible price, TWF reached out to Sasan, the Founder of Chic Peek, to ask him some questions of our own.
With Valentines day right around the corner (as in tomorrow) we found it only appropriate to take a closer look at some of the sexiest style startups in the fashion tech space. I mean who doesn’t love a day dedicated to bundles of roses, gourmet chocolate and lace undergarments? read more »
This past week, we have been in full Valentine’s Day mode here at TWF. From gift ideas, to sexy startups, to sweet treats, we are really milking the Hallmark holiday. Sticking to the Valentine’s day theme, we couldn’t help but feature our friends over at the at subscription-based startup for lingerie and underwear, Adore Me. With items priced at $39.95, easy returns and exchanges and no obligation to buy every month, it seems Adore Me is the solution to the hustle and bustle of shopping for intimates.
TWF reached out to Adore Me founder, Morgan Hermand-Waiche, to get the scoop on the sultry startup.
In recent years we’ve seen the fashion industry change quite a bit, one of the most significant changes being the rise of the blogger. Bloggers are now filling the front seats at Fashion Week shows, and building relationships with brands both new and old. But with so many bloggers out there, and no formal system of partnership and payment, the entire situation can become complicated.
Thanks to Fohr Card, that no longer has to be the case. Founded by former Tumblr fashion director Rich Tong, Holly Stair, and James Nord, all of whom met via Tumblr, Fohr Card aims to simplify the process for bloggers and brands. Coined the first verified fashion blogger directory, Fohr Card allows bloggers to be discovered by brands, as well as provides them with a platform on which they’re able to present all of their follower and traffic statistics. Brands then pay to subscribe on a monthly or annual basis, and gain access to influential bloggers.
We have been waiting to feature these guys as one of the Watch Out Wednesdays companies and were excited to learn more. However, because we love the Fohr Card so much, we asked a few extra questions than normal. TWF sat down with our friend Holly Stair to talk inspiration, struggles, and busy schedules. read more »