Melissa Gonzalez

3 Unique Pop-Up Shop Examples

3 Unique Pop-Up Shop Examples

This week we’ve been catching up with Lion’esque Group founder Melissa Gonzalez, the pop-up shop guru and author of the new book, The Pop-Up Paradigm. Today she gives us three unique examples of pop-up shops–each one offers us something different…
Exclusive Book Excerpt: The Pop-Up Paradigm

Exclusive Book Excerpt: The Pop-Up Paradigm

Yesterday, we caught up with Melissa Gonzalez, founder of The Lion’esque Group and author of the brand new book, The Pop-Up Paradigm. Today, we’re bringing you an exclusive excerpt from the book. Here’s a peek into the insights that you…
On the Move: Melissa Gonzalez of Lion’esque Group

On the Move: Melissa Gonzalez of Lion’esque Group

Melissa Gonzalez is one of our favorite people in fashion today. Her company, The Lion’esque Group, has gone from producing shows at NYFW to producing award-winning pop-up shops for big & cutting edge brands. This week, she also released a…
Showroom Meets Salesfloor at LAUNCH NYC

Showroom Meets Salesfloor at LAUNCH NYC

The concept of shopping directly from the runway is on everyone’s mind these days. It’s well known that traditional fashion weeks are moving increasingly toward selling in real time. One collective is already there. LAUNCH NYC is an event, going…
Wrap-up thoughts from SXSW Interactive 2012

Wrap-up thoughts from SXSW Interactive 2012

It’s unbelievable to me how much the landscape of SXSWi has changed in the past few years. At my first ‘South by’ (six years ago if my memory serves me, but it often doesn’t after this party-centric event,) I managed…
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