Liza founded Third Wave Fashion in 2011 because she wanted to bring her in-depth knowledge of technology back to the world of fashion. She was previously Managing Partner of the successful open source software company Lullabot where she worked with clients like Martha Stewart and MTV UK. She helped grow that company from 2 guys to a team of 50 people. Before her work in technology, she worked in fashion: as a stylist, a model scout, a fashion editor, manager of a $50M retail store, and a fashion event producer – and the very first business she owned was a bricks-and-mortar clothing boutique.
Liza is obsessed with technology and how it’s shaping the future of commerce – and the world of fashion. So obsessed, in fact, that she’s literally writing the book about it: The Third Wave of Commerce: How We Buy Now, which will be published by O’Reilly in the fall of 2015. She’s got a second book in the works as well, about designing for wearable tech and connected devices.
Liza is all about wearables, the future of commerce and the state of fashion tech. She lives in NYC.
James Walker has been Third Wave Fashion’s CTO since the beginning. While he tries to be agnostic, James is a respected leader in the Drupal world, an aspiring Django wizard, and a steward of Open Standards on the web. He was a founding member of both the Drupal Association and the Open Web Foundation. He’s a fantastic speaker and teacher, with a strong interest in identity on the web.
James is the architect of our database, and builds sites for Third Wave Fashion and our clients. He lives in sunny Toronto, Canada.
Paige is the creative force behind Third Wave Fashion. She designs all in-house creative materials, as well as branding, identity, and promotional goods for our clients. Paige is one of those rare members of the creative class who can design beautifully for both web and printed materials.
She’s also a fantastic photographer who now frequently travels with her laptop, camera, and phone in hand. Her work can be seen with Cosmo UK, NYFW, AFAR, and many others. She has also been featured as one of Instagram’s Suggested Users.
Jeff is our nomadic contributor. Understanding that innovations in tech are blurring lines between industries and building the foundation for a globalized world, he has joined the adventure to see how fashion tech is shifting the dynamic world around us.
It isn’t often that you come across a writer in the space that is certified in Mountain Rescue and Personal Training, but it explains Jeff’s strong and fresh-faced approach to industry commentary.
Katrina has a background in communities, retail, and technology. As Third Wave Fashion’s database lead, she guides our database research, does fashion tech startup demo days, and reminds us of how far technology has come since her days at Handspring. She’s also the assistant editor of our blog, making sure we’re getting you the information you need the most.
She’s fluent in American Sign Language and kid-speak (she’s a mom of four.) Although she’s an expert communicator, she refuses to give us the gossip from her years spent working at a top celebrity rehab center.
Josh Clark is our Mobile + Emerging Platforms guy. He’s written four books on the topic (including the best-selling Tapworthy: Designing Great iPhone Apps) and gives keynote talks on the subject at conferences around the globe. His recent work through his agency Global Moxie includes leading the design of the new TechCrunch website, the new Entertainment Weekly mobile app, and the new People Magazine mobile app.
He’s a Harvard grad who’s also the 11th strongest man in Maine. As if that’s not enough, Josh invented the popular Couch 2 5K fitness plan. He lives in Brooklyn.
Megan Pfiffner is a long time stylist and creative consultant, and as such is our brightest visual thinker. As our Director of Content + People, she ensures that knowledge is shared, people are taken care, and communication is clear.
From editorial to ecom, photoshoots to analytics, and from content to people, Megan’s top focus is always the success of the entire team. Megan has previously worked for a variety of clients, including Moda Operandi, SUNO, Cobbler Concierge, Amazon, Under Armour, Saks Fifth Avenue, Brooks Brothers, The Washington Post and Lord & Taylor.
Megan is fascinated by the nascent market for wearable tech and women’s athletic wear. Fashion companies have tech departments; tech companies don’t have fashion departments. We are rapidly approaching that inflection point, and Megan is at the center of it.
Kelly was listed by Forbes Magazine as of one five women changing the world of ‘VC / Entrepreneurship’, and as one of Fast Company’s ’25 Smartest Women on Twitter’. For good reason; she’s a super-connecter who is Managing Director of Women Innovate Mobile. She produces a myriad of amazing events: the Meet the Innovator Series at Apple Stores around the world, the Founder’s Breakfasts in NYC, and many more. She’s a high-level strategic thinker who believes in win-win.
Nobody is better at putting people and ideas together than Kelly. She lives in highly-networked Manhattan.
Manish Chandra is arguably the father of social shopping. He founded the first ever social shopping site, Kaboodle, way back in 2005 (it sold to Hearst in 2007). He is now a founder and CEO of Poshmark, the mobile fashion marketplace that has raised $15.5M in investment – because it already has listings of $100M annually and it’s users spend 25 minutes a day on the app – it’s that good. He’s truly leading the way in fashion tech.
Manish is one of the smartest people we know, and he’s hilarious to boot. He lives in Silicon Valley.
Adelle McElveen is a research contributor. Her area of focus is on fashion tech startups; specifically, how they can improve the way people understand, relate to, and use fashion in their everyday lives. She spent a combined five years working at Facebook and Google, and was the chief of staff of a political campaign in Humboldt County, CA. She holds a B.A. in International Studies from the University of Chicago and is currently pursuing an M.A. in Fashion Studies from Parsons School of Design.
Contributor Karol Munoz is a co-founder and lead designer at Luma Legacy, an upcoming smart jewelry product that will connect us to our digital memories. After getting a Graphic Design degree from Fashion Institute of Technology, she jumped all the way into designing experiences for digital products. She likes connecting the dots and is passionate about self expression and understanding people’s habits. By sharing her experience she hopes to make the world of hardware startups more transparent.