Liza was born to found Third Wave Fashion — and it only took 10 years in the fashion industry, six years in the technology world, and that knowledge that comes from working with dozens of businesses to get ready for it.
A passionate believer in open business, Liza’s last stint was as Managing Partner at a successful web development & education company, where she took the company from 2 guys to a 30 person team with multi-million dollar revenues and a client roster that includes Grammy.com, MarthaStewart.com, and MTV.co.uk.
At the age of 22, she opened her first business, a fashion forward clothing boutique, which led into retail buying, fashion show production (for her own store and brands such as Wacoal and Ralph Lauren Childrens), and photo styling. She served as Fashion Editor of a regional newspaper, wrote a fashion column, and even did a little model scouting along the way.
Liza is a strong advocate for open business practices, and has been consulting for business startups – both on and offline – for more than a decade. A past client nicknamed Liza “The Velvet Hammer”, and the name stuck; she’s very good at managing multiple priorities.
She has a passion for setting businesses up for long term success. She loves to speak; read more about that here.